A Fun Way To Attract Attention To Your Business

A town called Minocqua in Wisconsin has an annual tradition of creating a 30-foot tall snowman to attract the attention of passer-bys to their visitor’s bureau.

It is a brilliant marketing idea on many levels:

It attracts attention.
It gets community involvement as volunteers construct the snowman.
It gets annual free local publicity, that also turns into national publicity.
People pose with the snowman and post to social media.

I remember doing a marketing plan for an outdoor garden center and they wanted an idea that would get people to visit at the start of the season. I suggested that they create a giant bunny topiary that kids (and adults) could pose with for Easter.

It’s the same sort of idea. It gets the business noticed; it draws people to the business; it gets the business shared on social media; and it’s quirky enough that it will likely get some free publicity (if the bunny is large enough).

So whether you drape the side of your building with a giant flag for the Fourth of July or light it up with the colors of the teams playing in the Superbowl or position a giant heart frame out the front for couples to take their photo for Valentine’s Day, try to think of something seasonal, holiday-themed or even weather-related to create attention.