New Business Idea Sell Experience - Attention Getting Marketing

You’ve heard a lot about turning your knowledge into an online course, but that approach has become pretty exhausted.

A different approach, which I think is more effective, is what Uncommon Goods is doing. Capitalizing on the gift market, they are selling “experiences” as gifts.

In fact, a survey by SurveyMonkey found that 67% of respondents said they’d rather receive an experience than a physical gift.

I actually wrote about a similar idea about a year ago, where 1-800-Flowers teamed with Alice’s Table to offer a mother-daughter online flower arranging workshop as a gift for Mother’s Day.

Therefore, chefs/restaurant owners, florists, artists, psychics, crafters and more, can sell their “experiences” as a gift on Uncommon Goods. The gift approach means you can buy it for someone, or buy it for someone and yourself to do together (two sales instead of one). Think couples gifts, bridesmaid gifts, corporate gifts, Father’s day, Mother’s day, etc.