Why You Need a Brand Story

Today’s small businesses really need that personalization factor in order to connect with potential customers and secure their business … and a brand story can do just that. I have to be honest, the About Me section is one of the first places I go to on a website before I even think about buying.

why you need a Brand Story

A brand story is a great way to make a connection by sharing information about you and your business story, and really help to humanize your brand to potential customers and create a sense of trust and comfort in buying from you. Don’t you want to know who you are buying from?

It can be a powerful marketing tool that makes your brand more memorable and differentiates you from your competition. But a lot of people do not write them correctly.

First Person Only!

The first big mistake business owners make when writing their brand story is writing it in the third person. Big no-no! You don’t want to sound like some far away, shadowy figure who is above talking to their customers. How many times have you been to a restaurant and the owner comes around to the table? It makes a difference. So, write it in first person if you want to make that connection.

A Little Background Info

Then you need to give a little background on why you started the business, its mission, its values, and what qualifies you for this business. You want to show your accomplishments, so it looks like you know what you’re doing, but without seeming like you’re bragging.

Talk to Your Target Audience

But, most importantly, you want to show that you understand your target customer – their wants, their needs, what they value – because they want to buy from someone who gets them.

Call to Action

Finally, you want to end your brand story with a call to action. Nothing too gimmicky, just suggest they can reach out to you by email, phone, text or even just click over to your products/services page to learn more.

An engaging and effectively written brand story can turn potential customers into real customers. If you are in need one, be sure to see my Brand Story Writing Service or email me at attentiongetting@gmail.com to see samples I have written for others.