I was waiting in line at the drive-thru for a coffee outlet called Tim Horton’s when I saw they were offering this mug that says, “Sorry for what I said before I had my Tim’s”.

 

I thought it was a brilliant way to promote their business. Instead of just putting their name on the cup, they actually made it more clever and interesting, and tied it back to the brand.

For example, let’s say you have a fashion brand. Why not print a t-shirt that says, “Sorry, this is all I have to wear until I go shopping at XYZ” as opposed to just putting your brand name on the shirt.

The point is, you can simply put your business name on a promo item – like pens, mugs, shirts, tote bags, etc. – or you can add something funny or clever that actually speaks to your brand and really get attention.

Another cool promo idea Tim’s had was this glow-in-the-dark Halloween bucket, for kids to take out trick or treating all while advertising their brand at the same time. Any promotional item that is holiday-inspired is always a good idea, and this will get used year after year.

 

If you need more creative marketing ideas, be sure to check out my 12-Month Marketing Plans, or ask me to create a custom marketing plan just for your business. Email me at attentiongetting@gmail.com for details.

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