Google released new stats that might surprise you. Below are the most searched social media sites, by generation:

  • Gen Alpha (ages 0 to 11): Instagram
  • Gen Z (ages 12 to 27) : Pinterest
  • Millennials (ages 28 to 43): X / Twitter
  • Gen X (ages 44 to 59): X / Twitter
  • Baby Boomer (ages 60+):  X / Twitter

Therefore, make sure your business is on the social media site your target market is using the most.