SEO & Marketing

Want to improve the SEO & marketing of your small business? It all begins with one of the most overlooked yet powerful tools: your website’s title tag.

SEO (Search Engine Optimization) is essential for driving traffic and visibility, but hiring professional SEO services can be expensive. The good news? You can borrow proven strategies from big retailers and apply them to your own site—quickly and easily. In this post, we’ll cover actionable tips that can help your small business compete and stand out online.

SEO & Marketing: Site Title Tags

Your site’s title tag (the descriptive line that appears in the browser bar at the top when people land on your home page) is very important to be found in Google search. So you want to be specific as to how people really search.

A lot of times when people are searching for an item like a phone, they will use words like “buy” or “for sale” as part of their search phrase.

For example, take a look at Apple’s title tag for their online store below:

Notice the use of the word “buy” and then listing their products by their exact name.

Sometimes, putting a key feature of your business that people search on, works as well.

For example, take a look at FTD’s title tag for their online store below:

FTD knows that “same day flower delivery” is not only a popular request, but a very popular Google search phrase.

SEO & Marketing: Section or Category Title Tags

Sections or category title tags are also important to be keyworded correctly for SEO. When it comes to your website’s sections or categories, again, load up the section title tag with as many possible search phrases as possible that you offer.

For example, take a look at Gap’s category title tag for “jeans” below:

Women don’t search “jeans“, they search a specific type of jeans, and Gap has covered all of the most popular ones in their section title tag.

Another good example, Asos.com’s category title tag for “earrings” below covers off every type of earring search:

Take a look at top sites in your segment, then take a look at popular search phrases and see how you can maximize the SEO of your title tags and section title tags.

About Me

As a 20+ year marketing professional and small business consultant, all of my Marketing Services and Marketing Downloads are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

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