SEO & Marketing

Wondering about SEO & Marketing your small business? It all starts with the title tag of your website.

SEO (or Search Engine Optimization) is one of the most important aspects of the online business. But not everyone can afford to hire SEO services. The big retailers can, so lucky for you, your online business can “borrow” a few quick and easy SEO tips from them.

SEO & Marketing: Site Title Tags

Your site’s title tag (the descriptive line that appears in the browser bar at the top when people land on your home page) is very important to be found in Google search. So you want to be specific as to how people really search.

A lot of times when people are searching for an item like a phone, they will use words like “buy” or “for sale” as part of their search phrase.

For example, take a look at Apple’s title tag for their online store below:

Notice the use of the word “buy” and then listing their products by their exact name.

Sometimes, putting a key feature of your business that people search on, works as well.

For example, take a look at FTD’s title tag for their online store below:

Quick Easy SEO Marketing Tips for Your Small Business

FTD knows that “same day flower delivery” is not only a popular request, but a very popular Google search phrase.

SEO & Marketing: Section or Category Title Tags

Sections or category title tags are also important to be keyworded correctly for SEO. When it comes to your site’s sections or categories, again, load up the title tag with as many possible search phrases as possible that you offer.

For example, take a look at Gap’s category title tag for “jeans” below:

Quick Easy SEO Marketing Tips for Your Small Business

Women don’t search “jeans“, they search a specific type of jeans, and Gap has covered all of the most popular ones in their section title tag.

Another good example, Asos.com’s category title tag for “earrings” below covers off every type of earring search:

easy seo tips and tricks-1

Take a look at top sites in your segment, then take a look at popular search phrases and see how you can maximize the SEO of your title tags and section title tags.

About Me

As a 20+ year marketing professional and small business consultant, all of my Marketing Services and Marketing Downloads are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!