Attention Getting

Small Business Marketing Strategist

Category: 30-SECOND READ (Page 1 of 11)

My 30-second read blog posts give you a quick hit of marketing or small business knowledge.

The Latest Google Trends Provide a Lot of Business Inspiration

August 27, 2024 /

I follow Google search trends regularly, so I pulled out several that to me, might give a small business a new idea for a product or service. Here are some interesting breakout searches I found in the last month:

TOP PRODUCT SEARCHES

  • Barn Jackets
  • Denim Vests
  • “Everyone Watches Women’s Sports” Sweatshirts
  • Old Money School Outfit Aesthetic
  • Decora Aesthetic Clothes
  • Earthquake Kits
  • Slime Subscription Box
  • Dorm Room Bedside Caddy
  • Sage Green Home Décor
  • Rice Face Masks
  • Japanese Nail Art

TOP SERVICES SEARCHES

  • Adventure Travel Tourism
  • Halloween Interior Design
  • Star Gazing Party Locations (for watching Meteor Showers)
  • Warrior Hair Cut
  • House Sitting Services
  • Dorm Room Insurance
  • Sunroom Installation Service

Hope there’s an idea here for you.

Which Social Media Sites Are Right for Your Target Market

August 1, 2024 /

Google released new stats that might surprise you. Below are the most searched social media sites, by generation:

  • Gen Alpha (ages 0 to 11): Instagram
  • Gen Z (ages 12 to 27) : Pinterest
  • Millennials (ages 28 to 43): X / Twitter
  • Gen X (ages 44 to 59): X / Twitter
  • Baby Boomer (ages 60+):  X / Twitter

Therefore, make sure your business is on the social media site your target market is using the most.

 

Skyrocket Your Website Traffic with This Back to School Idea

July 23, 2024 /

back to school promotional ideasDid you know that “School Supplies Giveaway Near Me” is a top Google search every August? No matter what your business – be it a realtor, online store, travel agent, etc. – if you were to do a school supplies giveaway to your local community, for a roughly $100 investment, you can get thousands of local customers checking out your business. Plus, if you ask for their email address on the entry form, you substantially increase your email list.

How to Promote the Giveaway

  • Post the giveaway on your website or blog and optimize it for the search “School Supplies Giveaway” (the “near me” portion is assumed by Google based on where you are and where the searches are coming from).
  • Post the giveaway on Instagram, Facebook, and X. (Read: My Instagram Giveaway Tips)
  • Email the giveaway announcement out to local customers.
  • Email the giveaway announcement out to local schools and they might relay it on their social media sites.
  • Send an email to your local newspaper letting them know about the giveaway and they will likely promote it for free.
  • Send an email to any local mom bloggers or influencers letting them know about the giveaway and they will likely promote it for free.
  • If you have an office or store front, display the giveaway right in the window.

If you need more creative and affordable ways to promote your small business, try one of my Personal Phone Consultations or check out my 12-Month Marketing Plans.

 

 

 

©2024 Gail Oliver. All rights reserved.

Super Easy Email Marketing Idea!

April 3, 2024 /

Want an excuse to email your customers, but they are likely tired of just getting your sales emails?

Well, in case you haven’t heard, there is a solar eclipse happening on Monday and people have a lot of questions as it’s trending like crazy on Google.

Therefore, email your customers reminding them of the date of the eclipse (Monday April 8th) and the best time to see it, based on where you live.

You might also want to give a few tips on how to best look at it, and even answer the most trending question, “Can you drive during an eclipse” (yes, you can).

You can also let them know when the next solar eclipse will be, which for North America will be August 23, 2044.

Keep it short and sweet and always end with your business information, including links to your website and social media pages. Your email subject line should also be something like: 🌓 What to Know about Monday’s Solar Eclipse…

It’s also a great posting idea for your social media sites as well!

 

 

 

©2024 Gail Oliver. All rights reserved. 

Two Marketplaces for Artisans

March 10, 2024 /

Looking for new places to sell online? I have two.

You may or may not know that craft retailer Michaels now has an online marketplace called, MakerPlace, where small businesses can sell everything from jewelry and purses to pet products and furniture.

But another interesting thing Michaels is doing, is offering in-store appearances for artisans to sell their products directly to shoppers, with no commissions on sales. The appearances also allow the sellers to interact face-to-face with customers, get feedback, and take orders for custom items.

The other online marketplace you might not know about is 1800Flowers Marketplace. They have been offering this marketplace for a while now, and any product that would fit in the “gift” category can be sold here. They seem to particularly like food products, garden decor, baby items and bath & body. But keep in mind their commission rate is high, at 25%.

Cool Product Photography Ideas

February 21, 2024 /

I’ve said this many times, doing something different than your competitors is an easy way to stand out. It can be with the products themselves, or your marketing, such as your marketing copy, headlines, ads, even your photos.

I saw these two product photos, one for a barbecue sauce and one for an art print, and they both jumped out to me because they were non-typical. Now, I know that this quirky style doesn’t suit everyone’s brand, but it is a way to get attention. They are also very social media savvy.

Give it a try and do something more atypical with your product photos.

About Me

A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.

 

 

 

© 2024 Gail Oliver. All rights reserved. Cool Product Photography Ideas

Today’s Hot Marketing Idea

February 14, 2024 /

marketing ideas travel agentsA top trending Google search today is “Where is Malta?” This is because this was the location profiled in last night’s episode of The Bachelor (please don’t ask me how I know this).

Now, if I were a travel agent, I would be all over this, pushing any vacation packages I had to that region, basically striking while the iron is hot.

I would also be a little more forward thinking and see what other locations the show is going to profile in coming weeks. It turns out they will be: Málaga, Spain to visit the ancient cities Marbella and Ronda, then onto Montreal, Quebec, then Jasper, Alberta and finally Tulum, Mexico.

Trust me, these will all be top searches in the coming weeks, so get your social media and content marketing strategy ready.

For more marketing ideas, see my 12-Month Marketing Plan for Travel Agents.

About Me

A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.

 

 

 

© 2024 Gail Oliver. All rights reserved. Today’s Hot Marketing Idea. 

New Ideas for a Side Hustle for 2024

January 13, 2024 /

all new side hustle ideas 2024Happy 2024!

If you are looking for a side hustle this year, I have a few ideas for you based on recent rising search trends. They all involve going the “consultant” route and using your professional skills to provide services.

The Most In-Demand Consultants for 2024
  1. User Experience Consultant
  2. Medical Legal Consultant
  3. Healthcare Quality Consultant
  4. WordPress Consultant
  5. Human Resources Consultant
  6. Recruitment Consultant
  7. Sleep Consultant
  8. Leasing Consultant
  9. Nursing Consultant

side hustle ideas 2024Most consultants charge anywhere from $100 to $200 an hour, making it ideal for a side hustle, and you can advertise your consulting business on Upwork, Fiverr, and LinkedIn.

About Me

A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.

 

 

 

© 2024 Gail Oliver. All rights reserved. Side Hustle Ideas 2024.

Try This Super Smart Promotional Idea for Your Small Biz

November 8, 2023 /

I was waiting in line at the drive-thru for a coffee outlet called Tim Horton’s when I saw they were offering this mug that says, “Sorry for what I said before I had my Tim’s”.

 

I thought it was a brilliant way to promote their business. Instead of just putting their name on the cup, they actually made it more clever and interesting, and tied it back to the brand.

For example, let’s say you have a fashion brand. Why not print a t-shirt that says, “Sorry, this is all I have to wear until I go shopping at XYZ” as opposed to just putting your brand name on the shirt.

The point is, you can simply put your business name on a promo item – like pens, mugs, shirts, tote bags, etc. – or you can add something funny or clever that actually speaks to your brand and really get attention.

Another cool promo idea Tim’s had was this glow-in-the-dark Halloween bucket, for kids to take out trick or treating all while advertising their brand at the same time. Any promotional item that is holiday-inspired is always a good idea, and this will get used year after year.

 

If you need more creative marketing ideas, be sure to check out my 12-Month Marketing Plans, or ask me to create a custom marketing plan just for your business. Email me at attentiongetting@gmail.com for details.

©2023 Gail Oliver. All rights reserved.

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