No matter what you sell, everyone wants a deal or a bargain. Therefore, at your next local selling event – whether it is at a farmer’s market, craft fair, popup store or trade show – have a “Discount” table or bin as part of your...
Category: 30-SECOND READ
My Simple Tip for More Cost-Effective Ads
March 21, 2022
If you’re advertising an individual product or service, you only want to advertise listings that have the highest sales conversion rate. For example, I have a lot of clients who just blatantly advertise every listing in their Amazon or Etsy store, which is not a smart...
Have You Tried a Product Mashup?
March 19, 2022
One recommendation I always make to my Etsy and Amazon customers, is to see if you can take advantage of top selling products on the marketplace by doing a product “mashup”. For example, ornaments sell huge on Etsy every October through December. Therefore, if you...
How Your Business Could Benefit From “Group” Orders
March 17, 2022
Every time a neighbor wants to get something done to their house, like septic cleaning or window washing, they ask if we need it done in hopes that together, we will get a better offer from the company because they will get two sales instead...
Tomorrow is St. Patrick’s Day, so if you are in need of some high engagement social media or blog post ideas, here is what the top searches were on Google last year: Corned beef & cabbage recipe Colcannon recipe Irish stew recipe Soda bread recipe...
Does Your Business Need Multiple Instagram Accounts?
March 15, 2022
A lot of my clients ask me if they should have more than one Instagram account for their business. It can be a good idea in certain situations. For example, look at the retailer Nordstrom’s Instagram account on the right. They have separate Instagram accounts...
My Quick & Super Easy Marketing Idea You Must Do!
March 9, 2022
Need a quick easy marketing tip? One of the top searches this weekend will be “Daylight Savings Time Change”. You can use this as an opportunity to email your customers. For example: Friendly Reminder: ⏰ Clocks “spring” forward Sunday at 2 am. Also, it makes...
How COVID Hobbies are Turning Into Hot Business Ideas
March 6, 2022
People took up a lot of hobbies during COVID that they will likely continue, and they pose unique business opportunities. For example, people who took up biking during COVID now want it as part of their travel and vacation plans. Might be a good opportunity...
New Place to Sell Online: Goodee
February 27, 2022
If you sell handmade products, an online marketplace you will want to check out is Goodee. They are extremely eco-conscious with a motto of “good design, good people, and good impact”. HOT TIP: If you sell handmade goods, send out your publicity pitches now for National...
Fun Marketing Idea for Your Next Sales Event
February 20, 2022
If you sell at farmer’s markets, or your business is appearing at a trade show, or you have a store front, always try to have something customers can pose with. We have become a picture-taking society, and people love to pose with quirky statues or...
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