You can easily broaden your market if you partner on a product with another non-competitive business. For example, if you’re an illustrator or artist why not offer some of your designs to a ceramics seller. This holiday plate from Anthropologie is a good example. Not...
Category: 30-SECOND READ
Low Sales? This Might Be Why
December 1, 2021
I consult for hundreds of small business and e-commerce clients each year. I had an Etsy client a while back, who was so focused on Etsy SEO and felt it was the only key to their success on the platform. They were wrong. I did...
My Simple Tip to Save Money on Product Packaging
September 6, 2021
I know a lot of small businesses want to make a big impression on their customers with their product packaging, as well as help build their brand. The problem is, it is an additional cost that is not always necessary. Now, I am not talking...
What to Post on Social Media in May
April 27, 2021
Need some creative May social media post ideas to attract more followers on your Instagram and other social media sites? May is all about spring time, vacations, flowers, Star Wars day, Memorial Day and Mother’s Day, so keep this in mind when trying to brainstorm...
Free Profit and Loss Statement Template Google Sheets
February 8, 2021
If you’re a small business in need of a simple profit and loss statement template, I have a free one that I did in Google Sheets. Just click the link below to use and edit and customize for your business: Profit and Loss Statement Template...
How to Stay Connected with Customers When Business is Slow
January 21, 2021
Want to know how to stay connected to customers when business is slow? The pandemic has not been kind to a lot of businesses, however, how you use this time can have a positive impact once it’s over and things get back to normal. Right...
How to Determine Your Daily Online Ad Budget
November 20, 2020
Confused by what to make your daily online ad budget? A lot of clients ask me how much should they spend daily on ads. The truth is, it can be complicated and one approach does not work for all businesses. Whether it is on Google,...
Popular Gift Keywords You May Not Know About
October 16, 2020
In need of some popular gift keywords? If you want to up your SEO game for gift searches this holiday season (not to mention all of the other gifting times of the year), then you need to understand how people search. Below are some very...
Fashion Marketing Ideas for Your Clothing Brand
September 17, 2020
Are you an indie designer trying to sell your own fashion or fashion accessories online? Maybe you sell through Etsy or Shopify or just through social media? My 12-Month Marketing Plan for Online Fashion Stores makes it super easy to master marketing and promotions and...
Labor Day Sales Opportunity
August 31, 2020
So what is the Labor Day sales opportunity? Did you know that “Labor Day Sale”, is one of the top “sales” searches of the year, usually about half a million searches in August? And it is a more popular search than other long weekend sales, such...
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