Small Biz Success Tips – Since 2012

Category: My Marketing Advice (Page 4 of 26)

How to Market Yourself

how to market yourself

People ask me all the time to help them market themselves. 

This can take on a variety of forms:

Have you ever thought about the need to market yourself, particularly as a small business owner?

Some Ways to Market Yourself
  • Apply for a small business award. Check with your local small business bureau to see what opportunities are available.
  • Have a profile piece written about you in a local trade publication. Simply pitch a compelling story about how or why you started your business to your local small business writer and they might see value in writing a profile on. you.
  • Apply to speak at a local or industry event. Try an online place like Event Brite to find opportunities near you. Remember, you need to apply for these opportunities at least six months in advance.
  • Have a professional head shot taken. It is worth it to hire a professional photographer to take several good head shots of yourself. You can use these in your marketing material, as social media avatars, on your About page in your blog, and on your business cards to name a few.
  • Try to get quoted. Check HARO (Help a Reporter Out) requests daily to see if you can contribute a quote to an article being published. If you do get quoted, promote links to these articles on your website, blog, social media, and so forth.
  • Have a personalized and stylishly written bio. This should always be ready to go, and always be part of all of your marketing collateral.

I have been doing these types of writing services as custom orders for a while now, so I decided to add them to my Shopify store and Services.

More How to Market Yourself Posts

©2022 Gail Oliver. All rights reserved. How to Market Yourself.

Green Business Ideas for the Eco-Conscious Entrepreneur

green business ideas

Green Business Ideas

In honor of Earth Day tomorrow, I thought it would be appropriate to write about “green” business ideas, especially since demand for eco-friendly and sustainable products and services has more than DOUBLED in the last five years.

Most in Demand Eco Products

In terms of products, the most demand, according to Google Trends, is for eco-friendly packaging, gifts, cleaning products, personal care products, cars, homes, furniture, clothing and phone cases, along with things like balloons, backpacks, mattresses, and yoga mats.

Make sure that you are clearly stating and showing your eco-friendly products in all of your marketing materials, along with any eco-friendly packaging and manufacturing practices if you wish to use this “green” marketing opportunity.

Most in Demand Eco Services

In terms of services, searches for eco-friendly tourism jumped 5,000% in the last couple of years, along with eco-friendly event planning companies, beauty salons, cleaning services, grocery stores, hotels, transportation companies, landscaping companies and wedding planners.

Again, if customers have a choice between a non eco-friendly service and an eco-friendly service, they will likely go for the latter. It is a competitive advantage.

Eco-Business Idea I Love

One eco-business I love is Inhabitr, where you can rent furniture and home décor items nationwide with the goal of keeping used home items out of landfills. Depending on the piece, customers can either rent it monthly or buy new, used, or later, after their rental period has started. Inhabitr even offers delivery, installation, pickup, cleaning and repair. It’s an ideal option for anyone who needs to furnish temporary housing, student housing, businesses, or rental properties, even house staging.

The Opportunity for You

This is a also great idea you can do locally if looking for a business idea. A few years back when visiting my niece who was graduating from college in Boston, and all of the graduating students just left their unneeded furniture on the sidewalk, presumedly to be picked up by the garage truck. The majority of the furniture was in perfectly good condition, they just didn’t want to haul it back to their home town. We are talking streets full of furniture. I remember thinking, someone could easily resell all of this, if they just had a truck. Maybe that’s you!

You might also like: 4 Eco Products Marketplaces and Free Business Card Templates.

Be Sure to Also Check Out:

©2022 Gail Oliver. All rights reserved. Green Business Ideas

How This Los Angeles Hotel is Helping Artists

How This Los Angeles Hotel is Helping ArtistsI loved an article I read recently about how a Los Angeles Hotel is using its public areas to showcase female artists.

The Hotel Figueroa chooses one female artist a year to profile their art throughout their main floor hallways and even their signature suite.

I have mentioned a similar idea to this previously in many of my 12-Month Marketing Plans.

If you’re an artist, approach a local hotel or other type of business like a restaurant or office building, with this same idea. It is a win-win for them because they get free art to decorate their walls, plus it shows a measure of corporate good will as they are supporting a local business, and it provides for an excellent publicity opportunity for them as well.

©2022 Gail Oliver. All rights reserved.How This Los Angeles Hotel is Helping Artists

Have You Tried Offering a Guided Selling Experience?

guided sales experienceHave you ever landed on a website and there are so many products and options, you’re quickly overwhelmed.

Therefore, especially if you sell online, the more you can craft a “guided” sales experience, the better your sales conversion rate will be.

To do this, you have to think about HOW your customers search for your type of products, and then guide them accordingly.

For example, most dog owners search for products by gender and/or size, sometimes even breed. So organize your store that way instead of just by product category. i.e. Dog Collars for Large Dogs, Dog Tags for Girl Dogs. Even multiple criteria narrows it down more for the customer i.e. Dog Collars for Small Girl Dogs.

In most book stores, books are sorted by Mystery, Suspense, History, etc., but people actually search more niche things like, “books with strong female leads”, “books with plot twists”, “books with civic issues”, so this might be a better way to guide them to the book they really want, and increase the chance of making a sale.

Therefore, do your research on how people are searching for your products or services, and that might be a better way to restructure how your business is laid out both online and in-store, and improve your sales conversion.

If you’re feeling overwhelmed as a small business owner, let’s create an action plan to save you valuable time and money by focusing on what you really need to do.

©2022 Gail Oliver. All rights reserved.

Great Co-Marketing Idea To Try for Mother’s Day

Marketing Ideas Mothers DayI love this marketing idea Mothers Day, a co-marketing effort between 1-800-Flowers.com and Alice’s Table.

The idea is, instead of a gift, give mom an experience you can do together. So, they are offering a flower arranging online workshop that runs on select dates throughout April up to Mother’s Day weekend.

Called the Pink & Pearl Workshop, prior to the 45-minute streaming event, attendees will receive a premier selection of farm-fresh flowers, a vase, and a banana ribbon to create their floral arrangement. The cost is $72 per person, and that includes supplies.

But this idea can apply to so many other businesses.

For example, a restaurant could offer a Mother’s Day mom/child cooking class.

A fitness center could offer a Mother’s Day mom/child workout class.

The possibilities are endless because Mother’s Day is big business, with Americans spending $28 billion each year on gifts for mom.

The added benefit is that both companies are reaching new customers through their partners’ customer base.

Be sure to also read 101 Small Business Promotional Ideas.

©2022 Gail Oliver. All rights reserved.Marketing Idea Mothers Day

28 Free Business Card Templates

free business card templates

Free business card templates from Canva

Are you looking for some free business card templates for your small business? I’ve found 28 awesome ones and they are all free designs!

Choosing a business card design is very important to the grab attention of potential customers as well as convey the right message and details about your brand or business.

All of the business card examples below are all available for free at the online design site, Canva, and they are all editable if you wish to change fonts, colors, graphics and so forth, as well as upload and add your business logo.

Free Minimalist Business Card Template

I love this free template on Canva because of its soothing blush background, readable calligraphy font and minimal text (more details are on the back side of the business card). This type of business card is perfect for a salon, clothing boutique, or beautician, where you just want to create a sleek and chic impression.

minimalist card designPortrait Business Card 

A really great way for your business card to really grab attention is to turn it the other way, portrait style instead of landscape. I like this free template below, not only for this reason, but the dark background against a simple but bold graphic make this card an eye catcher. Great for any type of business, like a food business, beauty business or professional services.

free business card templates

Colorful Business Cards

I love this business card design below because it so colorful and playful – perfect for a kids or baby business or for a graphic artist. You could simply change the colors to match your branding. Plus, I really love how large the name is in a whimsical lower case font. Related Content: 54 Business Ideas for 2022.

free business cards

Photo Business Card Template

This business card design below features  a stylish way to incorporate a personal photo, which is necessary if you are the face of the business. These types of free business card templates are ideal for anyone offering professional services of any kind, especially real estate agents. Again, Canva has over 3,500 free business card templates, and at least a third of them have photos.

photo business card

Simple Graphic Business Card

Again, simplicity can be just as eye-catching as something busy. This type of free business card template, like the one below, feature a slightly faded black graphic (that you can swap out for your own) but the hand drawn nature gives it a home-spun feel. It’s the ideal business card for a kid’s business, meditation business, retail gift shop or maybe even a small coffee shop. Related content: How to Choose a Business Name.

free business card templates

Free Restaurant Business Card Design

If you have a restaurant, food truck, catering, chef or other type of food product business, it does help to show the type of food. A clear professional photograph along with a positioning statement about the type of cuisine you offer is your best bet, as with this card design below. Related Content: Creative Restaurant Marketing Ideas.

free business cards

Bold Business Card Template

I love this design below because it is bold by using only one bright color against black and white, so it really pops. Plus, the simple graphic makes it obvious what the business is, without even having to mention it, but it is still a good idea to do so as they have done here. A great card for any kind of artistic type service. Related Content: Try This to Find a New Business Idea.

business card templates

Photography Business Card

If you have any type of vintage business, whether it is a vintage store or restoration business, I love this card design below because it uses a black and white photo and a retro font to keep with the feel of the business. As such, it quickly conveys what you are selling. Related Content: 101 Small Business Promotional Ideas.

free business cards

Business Cards with Positioning Statement

This business card below is very engaging because it makes use of an old school photo giving the essence that this writer has classic writing skills and is a true professional. The graph paper background adds a whimsical touch and then I like that they include a positioning statement about the business itself. It makes it feel a little more like an ad. Obviously, it is perfect for a writer, but you could sub out the photo for a hammer and make it for a contractor, or electrical wires and make it for an electrician.

business card templates

Graphic Business Cards

This business card below is fun, because anytime you use homey graphics like this and a familiar school house type font, you create a certain amount of comfort in the viewer. The customer might look at this business card and feel this is a builder they can trust. But you could also use this card for a house cleaning service or lawn care business as well.

free business cards

Old School Business Cards

Right away I know what this business is for the card below, before I even read it. Framing the business name with traditional imagery that has represented the business for decades, and again using a retro font, makes you take notice. You could sub out the barber poles for symbolism of another type of classic profession, like a plumber, lawyer, leather crafter, etc.

barbershop business card

Fun Business Card Designs

If you have a fun product, the card should be fun. This card for a cupcake bakery makes use of colorful sprinkles to grab attention. The reverse side of the business card is the turquoise blue, so either way it lands on a table, it catches the eye. Related Content: 12-Month Marketing Plan for an Online Bakery.

free business cards

Subtle Imagery Business Card

When the imagery on a card is subtle but clever, it really does make the business card more enticing. This is such a great design below for an actor (but would also be great for a theater) because the stage curtains and stars are so subtle.

theatre card design

White Business Cards

A stark white card can be attention getting. This card design below for a beauty salon evokes a feeling of clean and fresh, with goes perfectly with their aesthetic. Simple imagery and a sleek handwritten font gives it a fairly timeless look.


free business cards

Free Tone on Tone Business Card

There is something about a tone on tone, monochromatic business cards that really gets attention. This design below features a simple line graphic, the business name and a clear positioning statement.

restaurant card design

Black and White Business Card

This is another black and white, minimalist design, and it suits the nature of this music studio business because it is clean and elegant. But another advantage to a black and white business card design is that your cards will be significantly cheaper to print. You could even print yourself.

black and white business card

Pretty Business Cards

It is important to think of your target market when designing your cards. This business card design below features a floral water-colour design for a wedding specialist. Obviously the target audience is women, so this card’s pretty design will definitely get noticed by them. The use of the rings is also a good idea, to quickly convey what the business is about. But this design could also be used for an artist or florist.

water color business card wedding planner

Detailed Business Card

What I like about this free business card template, is that all of the key information is on the front. You could duplicate this on the back as well, so whatever side appears always has your info, and no one has to turn it over. Related Content: Try This Trick to Find a New Business Idea.

detailed business card cheap

Photography Business Card

Here is another type of photo business card, but this time the photo has to do with what the business is selling. This sort of design has more of an Instagram overlay feel, making it right on trend. But you could do something similar for a craft business, or any type of business that uses small-scale supplies that you could take a photo of.

coffee shop business card

Cute Business Cards

Sometimes cute works, as in this card for a dental center below. If the dental centre was specifically for children, this card design would be even more appropriate, with a smiling tooth that makes the dentist seem less scary. The bright blue color even has a nursery-type feel.

free dentist business card

One Color Business Card

This simplistic card below is one color, and the benefit of this is that one color business cards are much less expensive to print. This design is minimal, but it works by using a stylish hand written font, a basic sans serif font for the business name and a line graphic. Ideal for any kind of professional. Related Content: How Covid Hobbies are Turning Into Business Ideas.

one color business card

Free Floral Business Card

I love this business card design because it uses only two colors, both in a vintage hue, but the bold floral design makes a big impact. Here it is for a textile designer, but it would be great for a boutique, florist, or artist.

floral business card template

Yoga Business Card

This is a well designed card, because it takes a classic symbol but only shows part of it, making more of an impact. The color combination is eye-catching as well. This is a great card for a yoga studio, herbalist, and meditation studio.

yoga business card

Cityscape Business Card

If your business focuses on your city, then a cityscape business card design like the one below is effective. This one creates a moody effective. It would be a great card for a restaurant with a view, an office park, a condominium, and an events company.

cityscape business card

Luxury Business Card

When you need to promote a luxury business, black and gold is always the way to go, like this business card template below. A simple line graphic will entice with all of the major particulars on the back.

luxury business

Floral Business Card

Again, if your target audience is women, a floral watercolor business card is hard to resist, like this card template here. Ideal for a wedding business, clothing store or spa.

floral watercolor business card

Loyalty Business Card

Another popular use for a business card is to also include a royalty card, which will save you creating two cards. Plus, they are more likely to hold onto this card.

loyalty rewards card

Unique Business Card Template

This is an interesting take on a business card template, because it doesn’t appear to be one. The statement is sure to intrigue people to look at the card, and then all of your information is on the back.

unique card

Need More Help with Your Business?

I offer super affordable one-on-one consulting services or visit by business and marketing download shop.

And be sure to read more of my blog.

business cards

I hope you have enjoyed reading about these free business card templates.

© 2014-2022 Gail Oliver. All rights reserved. Free business card templates

How a Blog Drives Crazy Traffic to this Small Business

How a Blog Drives Crazy Traffic to this Small BusinessIf you think a blog can’t help your business, I’m about to show you an example of how it can.

I recently read a story about an ecommerce business with over $1 million in annual sales.

I was able to see their traffic stats and it turns out that they get over 95,000 organic visits a month. This is just traffic that comes strictly from Google search – not social media, advertising, publicity, email or other links.

So their overall monthly traffic will be obviously higher than this, but having this much organic search traffic for an independent online store is very good.

One of the main sources of their organic search traffic was their blog, bringing them at least 30,000 of these monthly visits (or 1/3). This is because they were able to optimize a few blog posts and these posts made the first page of Google for three very popular “gift” search phrases.

Therefore, if writing just 3 blog posts could bring you 30,000 free visits a month, doesn’t it seem worth it? By the way, I offer this service. I will write an SEO-optimized 500 word blog post relevant to what you sell. Hopefully, it will bring you free, qualified and endless traffic for years to come!

If you missed it, be sure to read my post, 365 Blog Post Ideas.

Need advice? Ask me a question at attentiongetting@gmail.com. Follow me on Instagram for additional tips and learn more about me here.

©2022 Gail Oliver. All rights reserved. How a Blog Drives Crazy Traffic to this Small Business

365 SEO Optimized Blog Post Title Ideas

365 blog post title ideasDo you need some blog post title ideas for your company blog, lifestyle blog or content marketing strategy? My new download, 365 Blog Post Ideas, is based on an entire year of research that I did tracking the top searches for every day of the year and the most in demand content.

Blog Post Title Ideas

For example, some of the top searches every April are:

  • When Does Allergy Season Start
  • Online Tax Calculators
  • Funny Quotes about Siblings (for National Siblings Day)
  • How to Boil Eggs to Dye for Easter

By turning these popular questions into blog post title ideas with answers (and optimizing for such) it is a great way to drive search traffic to your blog or website.

My blog post title calendar goes from April 2022 to March 2023, with a total of 365 blog post title ideas, one for every day of the year, but it is really perpetual as people tend to ask the same questions, year after year.

All of the blog post titles in my guide have been optimized for Google search, based on the actual search phrases people use.blog post title ideas 2022 lifestyle

This calendar will save you endless hours of research as well as frustration trying to come up with ideas to write about, and benefit help your site’s overall SEO strategy. They are lifestyle posts for the most part, and this type of content can work for any type of business blog, especially on those days when you do not feel like writing about something business-related.

If you need more blogging help, the calendar pairs nicely with my 30-Page Complete Blogging Planner.

If you need more inspiration, you might also want to read my post, Blog Ideas for Your Online Store. 

📣Need advice? Feel free to ask me a question at attentiongetting@gmail.com. Be sure to also follow me on Instagram for additional tips and you can learn more about me here.

© 2022 Gail Oliver. All rights reserved. 

My Quick Advertising Tip About Click-Through

Advertising Tip Click-ThroughLast week I gave a simple tip for more cost-effective ads and how you should only advertise products that have a conversion rate of 2% or more. But another important calculation is click-through.

For example, if your ad had 100,000 impressions and then received 1,000 clicks, that means the click-though rate was 10% (1,000 / 100,000).

Along the same lines of a conversion rate, anything from 1 to 10% is good, 10% being excellent. Therefore, a 10% click-through rate means the ad is working for you in terms of attracting attention. If the click-through is below 1%, the ad creative or message needs to change.

However, it is two-fold. Having a high clickthrough rate is only beneficial if you also have a high sales conversion rate, because you are paying for these clicks. A high click-through rate with a low sales conversion rate means you are likely losing money on your ads.

Therefore, keep running ads that have BOTH a high click-through AND a high sales conversion rate for the most success.

If you need help with your advertising strategy, set up a phone consultation with me and I can analyze your ad stats, review your ad creative and advise.

📣Need advice? Ask me a question at attentiongetting@gmail.com. Follow me on Instagram for additional tips and learn more about me here.

©2022 Gail Oliver. All rights reserved. Advertising Tip Click-Through

How to Find the Best Summer Selling Opportunities

How to Find the Best Summer Selling OpportunitiesNow that COVID restrictions have been lifted, there are numerous opportunities for you to sell in person this summer and into the fall.

To find local selling events, use Eventbrite. Type in keywords such as, “popup shop”, “festival”, “flea market”, “farmers market”, “trade show“. They do tend to book months in advance so get going!

If you can’t afford a booth or stand on your own, go in with another local but non-competitive business.

If you wish to travel, there are large national festivals you can sell at, but it would be the most beneficial if your target market is the main audience.  

For example, Bonnaroo is a large music festival held every June in Tennessee, ideal for people selling bohemian inspired fashion and decor. They offer various onsite selling opportunities, such as a 10 x10 artist/crafter space in the main venue for four days for US$1,500, and they expect 80,000+ people to attend. 

The Telluride Yoga Festival in June in Colorado is ideal for anyone selling yoga or wellness products, but they like artisans as well. The cost is $450 for a shared space of two vendors. It’s also a great way to write-off a summer vacation 🙂

©2022 Gail Oliver. All rights reserved. How to Find the Best Summer Selling Opportunities

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