If you’re an artist, and you are looking for creative ideas to market and promote your art, here are just a few of my tactics from my 12-Month Marketing Plan for Online Art Stores. In mid December, email a winter theme story pitch idea such...
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New Ideas for Product Photography
June 17, 2016
Need some new ideas for product photography! As you know high quality product images are so important when you sell online. I always recommend to clients to have at least one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce...
Why Patriotic Products Are The Current Hot Trend
June 7, 2016
by Gail Oliver, Online Marketing Consultant At the beginning of the year I told you that because this is an Olympic year, patriotic products (for every country) will sell well and are ripe for tons of press opportunities. Well now that the summer Olympics are just...
The Single Most Obvious Way to Increase Your Sales
May 20, 2016
When it comes to increasing your sales, there are many options you have including spending more on marketing, adding more products, raising your prices, but the single, most obvious one is increasing your traffic. How to Increase Your Sales For example, let’s say...
How to Create a Need for Your Products
May 3, 2016
by Gail Oliver, Online Marketing Consultant Are you effectively creating a need for your products and/or services? A good rule of thumb is to always think who, what, when, where, how, why. So who would need your product, what would they use it for, when...
My Best Tips for Finding Ideas for New Products
April 26, 2016
Today I thought I would give a couple of my best tips for finding ideas for new products. If you find that you are running out of inspiration for new products, a good way is to always look at products that are currently popular,...
Avoid These Product Copy Mistakes
April 19, 2016
Avoid these product copy mistakes! One product copy mistake that I see online shops making over and over again is really long, overly complicated descriptions. The standard format that most online shops adhere to (and that Google likes) is an opening paragraph that is descriptive, enticing and creates...
by Gail Oliver, Online Marketing Consultant My marketing tips for this week are focusing on the individual sections of your online shop as they are very important for SEO. However, sometimes it helps to experiment with one or two in terms of customer buying behaviors, to...
My Marketing Tips for Online Shops for the Week of January 26th – Pinterest Edition
January 26, 2016
by Gail Oliver, Online Marketing Consultant Good Tuesday everyone (“Good Tuesday” is a phrase that trends big on Twitter on Tuesdays). Here is a quick run down of what you need to think about this week to market and promote your online shop. Pinterest Trends Did...
My Marketing Tips for Your Online Shop for the Week of January 19th – Spring Publicity Edition
January 19, 2016
by Gail Oliver, Online Marketing Consultant January is in full swing, so what opportunities are there for driving traffic to your online shop this week? PR Opportunities You need to always be pitching story ideas to the media, and since blogs work about one to...