Etsy sellers often ask me if having thousands of listings in their shop is a smart strategy. My answer? It depends. Here’s why: Let’s say your shop has 5,000 items listed—but only 1,000 of them are actually selling. That leaves 4,000 listings that aren’t bringing...
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Mother’s Day may have just passed, but it remains a massive business opportunity year after year—whether you sell products or services. Based on this year’s Google search trends, I’ve spotted some interesting marketing insights that could inspire stronger campaigns for next year. Mother’s Day Experiences...
Want to improve the SEO & marketing of your small business? It all begins with one of the most overlooked yet powerful tools: your website’s title tag. SEO (Search Engine Optimization) is essential for driving traffic and visibility, but hiring professional SEO services can be...
Free Influencers for Your Small Business
January 14, 2025
I know so much gets made of these so-called social media influencers, people who will take thousands of dollars from you for a mere mention of your product. Most people I know who have tried them, saw no increase in sales. But did you know...
15 Best Small Business Ideas for 2025
October 8, 2024
Welcome to my Best Small Business Ideas – 2025 Edition! Since 2012, I’ve helped thousands of aspiring entrepreneurs start and grow their own businesses, and I’m here to help you do the same. Before You Start Reading! Be sure to download my best-selling, 35-page Starting...
Why You Need a Personal Brand
September 23, 2024
Back when I worked in marketing at a large tech firm, our CFO once asked me to write her bio for a local “Top 40 Under 40” business award. I guess it was effective because she was selected. That experience stuck with me, because today...
My Killer Promotional Idea for June
June 4, 2024
Have you ever been in a restaurant and saw a fish bowl indicating that you simply drop your business card in to be eligible to win a free lunch? Why not approach your local retailers with this novel idea to promote your own business? For...
If you need an easy way to connect with your current customers – or an innovative lead magnet to attract new customers – a “Trends Report” is always a great marketing idea. Plus, it can help establish you as an expert in your industry. I...
Two Marketplaces for Artisans
March 10, 2024
Looking for new places to sell online? I have two. You may or may not know that craft retailer Michaels now has an online marketplace called, MakerPlace, where small businesses can sell everything from jewelry and purses to pet products and furniture. But another interesting...
Cool Product Photography Ideas
February 21, 2024
I’ve said this many times, doing something different than your competitors is an easy way to stand out. It can be with the products themselves, or your marketing, such as your marketing copy, headlines, ads, even your photos. I saw these two product photos, one...