Recently, while visiting a very busy coffee shop, I noticed a large wall map highlighting other local businesses of interest. I also noticed a sign in the corner that said “Want your business here? Ad space is just $100 a month”. With over 30 businesses...
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If your business isn’t gaining the traction you hoped for, the issue might not be what you’re selling—but who you’re trying to sell it to. Aiming too broadly can dilute your message and make it harder to stand out. The solution? Zero in on a...
Etsy sellers often ask me if having thousands of listings in their shop is a smart strategy. My answer? It depends. Here’s why: Let’s say your shop has 5,000 items listed—but only 1,000 of them are actually selling. That leaves 4,000 listings that aren’t bringing...
Mother’s Day may have just passed, but it remains a massive business opportunity year after year—whether you sell products or services. Based on this year’s Google search trends, I’ve spotted some interesting marketing insights that could inspire stronger Mothers Day marketing ideas for campaigns for...
Want to improve the SEO & marketing of your small business? It all begins with one of the most overlooked yet powerful tools: your website’s title tag. SEO (Search Engine Optimization) is essential for driving traffic and visibility, but hiring professional SEO services can be...
Free Influencers for Your Small Business
January 14, 2025
I know so much gets made of these so-called social media influencers, people who will take thousands of dollars from you for a mere mention of your product. Most people I know who have tried them, saw no increase in sales. But did you know...
15 Best Small Business Ideas for 2025
October 8, 2024
Welcome to my Best Small Business Ideas – 2025 Edition! Since 2012, I’ve helped thousands of aspiring entrepreneurs start and grow their own businesses, and I’m here to help you do the same. Before You Start Reading! Be sure to download my best-selling, 35-page Starting...
Why You Need a Personal Brand
September 23, 2024
Back when I worked in marketing at a large tech firm, our CFO once asked me to write her bio for a local “Top 40 Under 40” business award. I guess it was effective because she was selected. That experience stuck with me, because today...
My Killer Promotional Idea for June
June 4, 2024
Have you ever been in a restaurant and saw a fish bowl indicating that you simply drop your business card in to be eligible to win a free lunch? Why not approach your local retailers with this novel idea to promote your own business? For...
If you need an easy way to connect with your current customers – or an innovative lead magnet to attract new customers – a “Trends Report” is always a great marketing idea. Plus, it can help establish you as an expert in your industry. I...