Need some creative blog ideas if your business offers professional services? I get asked by a lot of my clients, particularly my professional services clients such as lawyers, financial advisors and realtors, if they would benefit from a blog. If you are your brand (which, when...
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If Your Small Business is Failing, It Isn’t Always Your Marketing
October 20, 2014
by Gail Oliver, Small Business Consultant Do you know about the four Ps of marketing – Product, Price, Place, Promotion? They are in that order for a reason. The problem most small businesses and entrepreneurs make is that they do not spend enough time on the first P...
High School Classroom Decor
October 8, 2014
These cool black and white inspirational downloads are perfect for your middle school or high school classroom decor. Plus, they are super affordable. Just download and print as many times as you need! High School Classroom Decor Printables In a bold easy to read font,...
3 Online Retailers with Amazing Blogs
September 22, 2014
by Gail Oliver, Small Business Marketing Consultant Everyone keeps telling you how you need a blog as a secondary alternative to drive traffic to your online store. It can be very effective as you target your prospective market with articles they care about, and it...
Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?
September 18, 2014
by Gail Oliver, Small Business Marketing Consultant As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know that it would set off a seasonal flavor...
Case Study – How One Successful Small Business Only Needs to Have a Storefront Two Months a Year
September 15, 2014
In the city where I live, every year, for just seven weekends from early October to mid November, a local couple hosts a major shopping event called The Third World Bazaar. They reside on a few acres of farm land where they turn one of their large...
Customer Success Story – Why It Pays to Get My Insider Tips!
September 12, 2014
Want to hear a customer success story? One of the opportunities that was going to be in my September Marketing Insider Report was to submit your business for consideration for Martha Stewart’s American Made Award, but the deadline was too close and my report wasn’t ready yet. So instead, I emailed...
Shop Local Marketing Ideas for Your Small Business
September 11, 2014
In need of some Shop Local Marketing Ideas for Your Small Business? With Small Business Saturday just around the corner, there has been a growing momentum over the last few years to encourage consumers to shop and buy locally produced goods. As a small business, are...
Maximize Your Social Media Strategy for Fall
September 8, 2014
So what’s your social media strategy for fall? Besides fall-related content, it can be something as simple as updating your social media banners (and online store banners) to reflect the current fall season. It can be a valuable sales tool for your small business. Your cover...
3 Hot Niche Marketplaces for Indie Sellers
August 27, 2014
Want to know about 3 Hot Niche Marketplaces for Indie Sellers? These are great if you are looking for some new places to sell your products online, besides the traditional, well-known marketplaces. You are going to see the online marketplace start to change, with...
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