When Google searches your online store, they search your online store categories, so it doesn’t hurt to update them from time to time, especially when it comes to seasonal shopping habits. For example, the online home goods store, Wayfair, has added two prominent shop categories,...
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Are you maximizing the exposure of your business, starting with your everyday life? Once you walk out the door, you can become a walking billboard for your small business in many ways. Here are 3 good examples to try: Your Cell Phone, Laptop & Ebook...
How to Pitch Your Products to the Media
July 19, 2013
Want to know how to pitch your products to the media. I constantly have customers asking me this. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one...
Pitch Your Products to be in Holiday Gift Guides NOW
July 3, 2013
It’s that time of year for holiday gift guide pitches. Major magazines typically work about four months in advance. So in other words, right now they are planning their November issues, and a big part of any November issue is a holiday gift guide. So...
Want some awesome product photography tips with examples? When you group a variety of items together in a manner that works and compliments each other, it is called a vignette. Photos in which products are incorporated into vignettes can be highly effective for selling your...
Marketing for Small Business Ideas to Try
June 24, 2013
I have some Marketing for Small Business ideas that are so easy anyone can try. Start locally by Googling “new businesses” and your city. You might find that a local newspaper, magazine or blog likes to feature brand new businesses for free. Make hats...
Are you marketing to baby boomers? There are currently 80 million baby boomers in the United States alone. This is the population aged generally in their 50s and 60s who, according to MediaPost hold 70% of the US disposable income (i.e. they’ve got money to spend on stuff!)....
5 Popular Blogs That Will Mention Your Sale
June 14, 2013
Having a sale in your online shop and not sure where to promote it? There are a variety of popular blogs that have regular features, typically on Fridays, where they promote online retailers having sales. Now, I cannot guarantee they will add you to the...
National Days Marketing Ideas
June 5, 2013
by Gail Oliver, Online Marketing Consultant Yesterday on Twitter, I saw that the hash tag #NationalHugYourCatDay was trending and today I see the hash tag #NationalRunningDay is trending. So what are some national days marketing ideas that your business can take advantage of? Popularity of National Days...
Want to know the big difference between revenue and profits? Read this real case study. I was doing a consultation for an online business that appeared to be very successful, in fact, they were one of the top sellers on Etsy. But the truth was,...