I love quirky products, and they sell. To me they show innovation and creativity and are so inspiring in terms of product ideas. Plus, as I’ve said many times, quirky products always sell and always get publicity! Quirky Product: Word Search Dish I love this...
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How to Get Blogs to Feature Your Products
February 12, 2013
Ever wonder how to get blogs to feature your products? Blogs have taken over online content in a big way. According to Blogging.org, WordPress alone hosts 42 million blogs with 329 million readers. That is an unbelievable statistic! So, if you sell fashion, you would...
New Product Ideas for Artists and Photographers
February 5, 2013
Want some product ideas for artists and photographers? Art and photography can be a tough sell these days. Thanks to the online marketplace, it is becoming even more saturated and as a result, prices have dropped. It is a wonder that artists can make any...
How to Increase the Chance of a Closing a Sale
February 1, 2013
Want to increase the chance of closing a sale? Have you heard the phrase “Engaging Your Customers?” The feeling is that once you make some sort of personal contact with a potential customer, the greater chance you have of selling to them. That is much...
How to Effectively Use Your Photos to Sell Your Products
January 24, 2013
Are you using your photos to sell your products in the most effective way? Take a look at the photo below. It is from a wedding blog called, Style Me Pretty. The photographer took a photograph of the bride holding a variety of clutch purses, which are obviously...
How to Get Local Publicity for Your Small Business
January 21, 2013
Want some free local publicity for your small business? Did you know that your local newspaper reporter, the one who covers fashion, jewelry, home decor, weddings, food (not to mention the small business reporter) whatever it is that you sell, is desperate for a story right...
How to Repurpose Your Products to Expand Your Market
January 18, 2013
People are always asking me why their products are not selling. A lot of the time there is nothing wrong. Usually they are in a saturated market where there is a lot of competition. Then they don’t know what to do with the inventory they...
Why Including Your Business Card Is NEVER a Bad Idea
January 15, 2013
Business card promotion is an effective marketing tactic. The other day someone asked me if including a business card in the package they were sending to a customer was in poor taste. Seriously? This is a person who just bought from you, why would that...
How to Pitch Your Products to Editors
January 11, 2013
by Gail Oliver, Online Marketing Consultant Some small businesses seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, and so forth, in order to have their product included in an article. My biggest advice is always, “pitch a story,...
How to Write Product Descriptions That Sell with Examples
January 8, 2013
Do you know that when someone reads your product description, you only have a 1% to 8% chance of converting them into a sale? If you are not converting more than 1% of your traffic into sales, then you need to write better descriptions that will...