I spend a lot of time doing in-depth product research for clients, and as a result, I uncover a lot of untapped opportunities. I recently added to my ebook, 205 Product Ideas for Small Business designed to give you all the inspiration you need.. Here...
Category: My Marketing Advice
Google Search Trends
November 27, 2024
I want to alert you to a new section on my blog called Google Trends, On this page are the top trending searches for the month, but there are so many ways in which this information can help your small business. I will give you...
3 Key Tips for a Successful Resume in 2025
October 28, 2024
A few years ago, I was a bit surprised when some of my small business clients started asking if I could help craft compelling résumés—for themselves or a family member. Essentially, they were asking me to market them to potential employers. Given my background in...
Which Social Media Sites Are Right for Your Target Market
August 1, 2024
Google released new stats that might surprise you. Below are the most searched social media sites, by generation: Gen Alpha (ages 0 to 11): Instagram Gen Z (ages 12 to 27) : Pinterest Millennials (ages 28 to 43): X / Twitter Gen X (ages 44...
Did you know that “School Supplies Giveaway Near Me” is a top Google search every August? No matter what your business – be it a realtor, online store, travel agent, etc. – if you were to do a school supplies giveaway to your local community,...
If you need an easy way to connect with your current customers – or an innovative lead magnet to attract new customers – a “Trends Report” is always a great marketing idea. Plus, it can help establish you as an expert in your industry. I...
What is Digital Marketing
March 24, 2024
Are you a small business struggling to understand what is digital marketing and how to have a digital marketing strategy for your business? What is Digital Marketing Well, it is really quite simple. Digital Marketing consists of the following: Search Engine Optimization Social Media Marketing...
Two Marketplaces for Artisans
March 10, 2024
Looking for new places to sell online? I have two. You may or may not know that craft retailer Michaels now has an online marketplace called, MakerPlace, where small businesses can sell everything from jewelry and purses to pet products and furniture. But another interesting...
Cool Product Photography Ideas
February 21, 2024
I’ve said this many times, doing something different than your competitors is an easy way to stand out. It can be with the products themselves, or your marketing, such as your marketing copy, headlines, ads, even your photos. I saw these two product photos, one...
Today’s Hot Marketing Idea
February 14, 2024
A top trending Google search today is “Where is Malta?” This is because this was the location profiled in last night’s episode of The Bachelor (please don’t ask me how I know this). Now, if I were a travel agent, I would be all over...