Have sales at your business stalled? Then maybe it’s time for a marketing checkup. SEO When was the last time you updated your keywords and search phrases? The way people search is always changing, particularly since a lot of people are now speaking their searches...
Category: My Marketing Advice
by Gail Oliver, Ecommerce Marketing Consultant If you want your online shop to succeed, you have to advertise. There is no way around it. Your competitors are advertising, so you need to as well. I am not sure why so many shops fight it when it...
My Latest Product SEO Tips
April 12, 2017
Here are some of my latest product SEO tips. When was the last time you researched how people are searching for your products? People are actually getting very specific about how they search, no longer just entering two or three keyword phrases but sometimes 5 to...
Easy Ways to Expand Your Product Line
April 4, 2017
by Gail Oliver, Online Marketing Consultant Are you feeling stagnant and wondering how you can take your current design talents and use them for other products? You would surprised at how you could easily venture into other, potentially more lucrative markets. For example, let’s say...
How to Market a Product Instead of Your Shop
March 20, 2017
by Gail Oliver, Online Marketing Consultant A lot of online stores spend their time trying to market and promote their shop as a whole, but sometimes you can might be better to focus your efforts on marketing a specific product from your shop instead. It...
7 Reasons People Aren’t Buying Your Products
February 22, 2017
I have often talked about how, on average, at least 1% of traffic should convert into a sale. It’s not a hard and fast rule because there are many factors that come into play, but, typically if 100 people view a product listing of yours,...
20 Creative Real Estate Social Media Posts
January 2, 2017
Want to keep the followers of your real estate business engaged and continue to follow you long after the sale? Here are 20 creative real estate posts for social media from my best-selling 365 Social Media Posting Ideas for Real Estate Agents. 20 Social Media...
Top Searches on Social Media Thanksgiving Week
November 21, 2016
by Gail Oliver, Online Marketing Consultant Thanksgiving is a very big week on social media in the United States. If you are using social media to promote your online shop, remember, you do not always want to just post your products. It is really not the best...
Two Week Notice Letter Template Free
November 7, 2016
Are you are looking for a two week notice letter template free of charge? Simply copy and paste the example I wrote below. It is minimalist and to the point, because you don’t really need to go on and on why you are leaving, but...
Creative Packaging Inserts That Will Get Repeat Sales
October 21, 2016
Today I have some creative packaging inserts that will get repeat sales. Packaging inserts are a simple way to get people coming back to you for more business. I imagine most of you are gearing up for the busy holiday selling season and you want...