Want to know how to use your shop sections to boost sales? I was advising a client the other day on the “sections” in their online shop. Sections are where you categorize your products so that customers can easily find what they are looking for...
Category: My Marketing Advice
Post Christmas Sales Opportunities
December 10, 2018
by Gail Oliver Christmas sales will be winding down in the next week or two, so is your shop prepared for the January lull? If you sell wedding products, you’ll be fine since 80% of all engagements occur over the Christmas holidays (searches for wedding...
A Black Friday Marketing Strategy for Your Business
November 2, 2018
Need a more effective Black Friday Marketing Strategy? Are you personally holding off holiday purchases for Black Friday and Cyber Monday sales? Honestly, the only way I would buy anything right now from an online retailer is if they were giving me an advance Black...
How to Quickly Add More Products in Your Online Store
September 12, 2018
Want to quickly add more listings to your online store? An easy way is to simply add listings that are SETS of products. Not perfectly matchy-matchy sets, but try coordinated sets. For example, I saw this art print set below being offered on Nordstrom where...
Christmas Product Ideas and Trends
August 27, 2018
by Gail Oliver, Attention Getting Marketing It is not too early to start thinking about the holiday buying season, and no matter what you sell, if you can incorporate at least one holiday theme product, you will open yourself up to way more sales opportunities....
How to Increase Ecommerce Holiday Sales
August 9, 2018
by Gail Oliver, Attention Getting Marketing If you haven’t started preparing for holiday sales Etsy shop owners need to get going! Increase your holiday sales with my 2019 Holiday Sales Planner for Etsy Shops. It is jam-packed with 23 pages of my tips, tricks, SEO...
A Simple Trick to Increase Your Online Sales Conversion Rate
February 17, 2018
by Gail Oliver, Online Marketing Consultant When you sell online you always have to deal with buyers’ apprehension to buying from you. When I do a critique of someone’s online store (Etsy, Shopify, etc) I always make sure that the shop is doing all the things that create...
National Days 2026 Holiday Calendar
November 27, 2017
My National Days 2026 Holiday Calendar is a great way to up your marketing game. These fun and quirky holidays are highly searched on social media, which means you can take advantage to drive new traffic to your small business. National Days 2026 Holiday Calendar...
A Hot PR Tip if You Sell Dog Products
October 12, 2017
by Gail Oliver, Online Marketing Consultant Did you realize that 2018 is the Year of the Dog, according to the Chinese New Year, which starts February 16th. So, if you sell dog products – or even products that feature dogs such as throw pillows, t-shirts,...
Coffee Shop Marketing Strategy Plan
July 12, 2017
Do you own a coffee shop and are wondering how to drive more traffic to it? I have just the solution? My 12-Month Coffee Shop Marketing Strategy Plan gives you easy tactics to follow for each month of the year. Below I cover January so you can...