Christmas sales will be winding down in the next week or two, so is your shop prepared for the January lull? If you sell wedding products, you’ll be fine since 80% of all engagements occur over the Christmas holidays (searches for wedding invitations hit a high the week of January 20th). But if you sell jewelry, clothing, home decor, pet products, kids products, what opportunities are there for you in January and February?
January is always all about New Year’s Resolutions – getting organized, getting in shape, quitting smoking, starting a new career – so planners and calendars will be selling big in December and January, as well as fitness journals, fitness clothing, yoga products, organizational products and so forth. These types of searches reach a high around January 6th.
Another big gift buying occasion is obviously Valentine’s Day, which is just two months away but searches only really get going in mid January and go right up until the day before with buyers looking for last-minute gifts. The current rising Google searches have been for:
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- Small Valentine’s Gifts
- Edible Valentine’s Gifts
- Inexpensive Valentines Gifts
- First Valentines as Husband and Wife Gifts
- Long Distance Valentines Gifts
And don’t forget about Valentine’s decor such as wreaths, signs, balloons and, of course, cards.
The Women’s March on Washington will be on January 18th and is now called #WomensWave, so buyers will be looking for female empowerment hats, shirts, pins, baby onesies, mugs and more.
January 25th is the Chinese New Year, and it is the year of the rat, so rat themed products will peak on January25th and then interest dramatically falls off.
February 2nd is the Superbowl, so anything football and Superbowl party related will be ranking high in searches, including Superbowl banners, food, invitations, shirts and hats.
There is also Winter Vacation Travel, whether it is to a beach (bikinis, maxi dresses, sandals, beach bags, cover ups, hats) or to a ski destination (ski sweaters, ski masks, ski gloves, ski socks, ski boot bags) as well as vacation planners, cruise lanyards, passport holders, luggage and so forth will all be top searches.
Last week Pantone announced their Color of the Year, which is Classic Blue. So you will see interest in products in this color mainly in late December and January, and then it wanes off.
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