Social Media Marketing Plan Template

Need a social media marketing plan template to organize your social media strategy for 2022? My 37-page printable Social Media Marketing Planner for 2022 covers Facebook, Twitter, Pinterest, YouTube and Instagram with an easy 4-step process for organizing and planning each platform.

Table of Contents

Step 1: Set Your Social Media Goals

The template starts with setting goals for your social media strategy plan overall and the particular social media sites you wish to focus on. This is important so that you can actually quantify what you want to do. For example a goal would be:

“I want to increase my social media target overall by 300% by the end of 2020”
“I want my social media posts to increase in engagement by 200% by the end of 2020”
“I want my to automate my social media content so I am posting every day of the year”

37-page Social Media Marketing Plan Template

Then the template moves to setting goals for each particular platform. For example, a goal would be:

“I want to grow my Facebook followers by 200% by the end of 2020”
“I want Instagram traffic to my blog to increase by 400% by the end of 2020”

If you don’t set initial goals, then it is difficult to measure your success.

Step 2: Outline Your Social Media Strategy

Then the template moves to planning your strategy for each platform, and each one is different.

For example, on Facebook and Pinterest you might want to try joining more groups. On Instagram you might want to try creating posts using more of the latest filters or hashtags.

Step 3: Brainstorm Your Content

Then the social media marketing plan template gives you pages for the content plan for each platform, with inspiration as to what content does best on each platform.

For example, DIY posts do really well on Pinterest. Quotes do well on Twitter.

Step 4: Outline Monthly Social Media Content Plan

Then you get monthly social media calendar templates for each platform that you can tailor for each month, as you do need to plan ahead to have content ready to go.

Includes reminders such as captions and hash tags to add.

Step 5: Track Your Social Media Success

Finally there are the social media success tracking pages, which are very important to see if you are meeting your goals, if not you need to change your strategy. No point wasting time marketing on social media if it is not driving traffic to your business.

Includes things such as most popular posts and traffic generated.

Social Media Marketing Plan Template Bonuses!

As a bonus, I include:

240 social media posting ideas to inspire you.
200 social media hashtags so your posts can get discovered.
Pages for social media events, such as giveaways, so you can also strategize, plan and track their success.

My social media marketing plan template will help you plan, organize and strategize for success, so download today!

Be sure also read my post, 400 Awesome Instagram Captions.