In honor of Earth Day tomorrow, I thought I would help entrepreneurs and other small businesses discover four online marketplaces for eco-friendly products. This is actually a post of mine from a few years back that I have just updated Younger generations prefer eco-friendly products....
Category: My Marketing Advice
How to Keep Sales Going During COVID-19 Pandemic
March 25, 2020
by Gail Oliver, Online Marketing Consultant The shutting down of businesses due to the Corona virus outbreak obviously has a trickle down effect. If your buyers are not working, then non-essential purchases are typically the first things they have to stop buying. Therefore, if you...
How Gender Neutrality Will Impact Your Online Store
March 2, 2020
by Gail Oliver, Online Marketing Consultant When I consult for an online store selling kids or baby products, one thing I typically tell them is that buyers predominantly use gender in their product searches. However, this appears to be changing and you need to know...
Huge Sales Opportunity for Your Online Shop This Week
February 17, 2020
by Gail Oliver, Online Marketing Consultant Now that Valentine’s Day is over, if things are slow in your online shop, there is another huge gift buying opportunity that you can take advantage of. In the last 4 days searches for “employee appreciation gifts” has spiked....
My Out of the Box Marketing Idea of the Week
January 30, 2020
Here is my out of the box marketing idea of the week as I love coming up with creative and affordable ways for my small business clients to advertise their business. With retail store after retail store going under, there are all of these empty...
Galentines Day Marketing Ideas
January 16, 2020
Need some Galentines Day marketing ideas for your small business? First of all, Valentine’s Day is the day before Valentine’s Day (so, February 13th), and it is a holiday that started on the TV show Parks and Recreation. It is a way for women who...
54 Small Business Ideas for 2024
November 16, 2019
Time for my small business ideas 2024 edition! Since 2012, I’ve helped thousands of people start and market their own business, and I can help you too! Before You Start! You’ll want to download my 36-page best-selling How to Start a New Business Planner ...
Tips to Make Your Product Photos More Effective
September 3, 2019
Do you find that people don’t read anymore? I have purposely been trying to make my blog posts shorter and use more bullet points because today’s society has no time to read, even if it is useable information. However, people will look at photos. So...
Hot Sales Opportunity: Retirement Gifts
June 24, 2019
by Gail Oliver What business doesn’t love gift buyers as customers? Therefore, do you want to know what one of the fastest rising gift segments is, one that you might not be targeting? Retirement gifts! That’s right, there are 10,000 Americans retiring EVERY day. Searches...
by Gail Oliver, Online Marketing Consultant Everyone focuses on the pictures, but the truth is, the captions on your Instagram photos can be just as powerful. So here are some of the best Instagram captions, selfie quotes for your pictures. By the way, be sure...