Need a better retail marketing strategy? There is a local retail store I really love, but I tend to only visit when I know that their seasonal and/or holiday products are in. So how do you keep customers coming back to your retail shop on...
Category: My Marketing Advice
T-Shirt Business Marketing Plan
March 11, 2015
Are you selling t-shirts online? Then you need an easy, tactical T-shirt Business Marketing Plan to follow, with new tactics for every month of the year. I created just that with my best-selling 12-Month T-Shirt Marketing Plan. Below is the plan for January so you...
Want to know how to get publicity for your business by pitching attention getting headlines. When you are trying to get publicity for your business, I have always said you have to pitch a story, not a product. Essentially, you want to give a potential headline to...
Quirky Promotional Ideas That Get Attention for Your Small Business
February 25, 2015
Time for some creativity with some quirky small business promotional ideas. Last week the International Culinary Center in New York City recreated 10 of the most iconic Oscar dresses from the last several years in the form of decadent cookies (yes, that is a cookie on the right in the photo)....
How to Promote Your Business Locally
February 18, 2015
I recently discovered some easy ways on how to promote your business locally. Back in the fall when I was on vacation in Vermont, we went to a local restaurant for breakfast that all the tourists go to. Since I am always on the hunt...
Should You Rent Products Instead of Selling Them?
January 22, 2015
Should You Rent Products Instead of Selling Them? There has been a growing movement towards consumers renting and not buying certain types of merchandise. Renting houses and cars has long been a common occurrence, but new types of products are now making an impact in the...
New Year Promotional Marketing Idea
January 15, 2015
Need a cool new year promotional marketing idea? Every year people tend to make the same new year’s resolutions: Lose weight Get fit Save money Eat better Get out of debt Get organized Look better The start of a new year means a fresh start for...
Instagram is hands-down, the hottest social media site of the moment. Now, unlike other social media sites, Instagram does something pretty cool. They actively promote their users, for free. One way they do so is with their Instagram Weekend Hashtag Project that could expose your...
3 Christmas Traditions That Turned Into Marketing Genius
December 8, 2014
Marketing Christmas Traditions is definitely a thing. I have been noticing that some tried and true Christmas traditions have been slightly modified to become hot and trendy product offerings in today’s marketplace, from ugly Christmas sweaters to Advent calendars to Santa photos. What holiday traditions can...
Creative Business Signage Ideas
November 19, 2014
In need of some creative business signage ideas? I was watching an old Shark Tank episode last night, and it featured a pitch by a company that sells sign waving machines. So instead of hiring people to stand at the side of the road waving a sign...