by Gail Oliver, Marketing Consultant When I was working for a software company, way back when, we hired a new CEO. The new CEO decided he wanted to make his mark on the company so he came to me, the Marketing Director, and said his...
Category: My Marketing Advice
Tips for Success When You’re a Newbie in a Crowded Market
November 11, 2014
by Gail Oliver, Marketing Consultant Are you just about to dive into a market that many others are already in, and doing it well? Are you offering a service that so many other, more experienced people with huge client bases are also offering? So what to...
Creative Blog Ideas If You Offer Professional Services
October 30, 2014
Need some creative blog ideas if your business offers professional services? I get asked by a lot of my clients, particularly my professional services clients such as lawyers, financial advisors and realtors, if they would benefit from a blog. If you are your brand (which, when...
Small Business Saturday Marketing Ideas
October 22, 2014
Updated for 2022. Looking for some Small Business Saturday marketing ideas for both retail and online businesses? In case you are not aware, Small Business Saturday (SBS) takes place every year on the Saturday after the US Thanksgiving. Therefore, Small Business Saturday 2022 will be November 26th....
If Your Small Business is Failing, It Isn’t Always Your Marketing
October 20, 2014
by Gail Oliver, Small Business Consultant Do you know about the four Ps of marketing – Product, Price, Place, Promotion? They are in that order for a reason. The problem most small businesses and entrepreneurs make is that they do not spend enough time on the first P...
3 Online Retailers with Amazing Blogs
September 22, 2014
by Gail Oliver, Small Business Marketing Consultant Everyone keeps telling you how you need a blog as a secondary alternative to drive traffic to your online store. It can be very effective as you target your prospective market with articles they care about, and it...
Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?
September 18, 2014
by Gail Oliver, Small Business Marketing Consultant As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know that it would set off a seasonal flavor...
Case Study – How One Successful Small Business Only Needs to Have a Storefront Two Months a Year
September 15, 2014
In the city where I live, every year, for just seven weekends from early October to mid November, a local couple hosts a major shopping event called The Third World Bazaar. They reside on a few acres of farm land where they turn one of their large...
Shop Local Marketing Ideas for Your Small Business
September 11, 2014
In need of some Shop Local Marketing Ideas for Your Small Business? With Small Business Saturday just around the corner, there has been a growing momentum over the last few years to encourage consumers to shop and buy locally produced goods. As a small business, are...
Maximize Your Social Media Strategy for Fall
September 8, 2014
So what’s your social media strategy for fall? Besides fall-related content, it can be something as simple as updating your social media banners (and online store banners) to reflect the current fall season. It can be a valuable sales tool for your small business. Your cover...