Want to know how to get customers to buy right away? If you want to get your customers to act quickly, sometimes you need to create a sense of urgency. For example, the other day I filled up my cart at a particular online vendor. However, I...
Category: My Marketing Advice
I often see people trying desperately to come up with an idea for a business, but the easiest way is to simply solve a problem that people are having. It could be with a current product or service offering, or an offshoot of a problem...
Why Mobile-Based Small Businesses Are a Hot Trend
July 24, 2014
by Gail Oliver, Small Business Marketing Consultant A lot of businesses struggle with bringing customers to their establishment, either a physical location or online, but have you ever thought about going to them? Mobile-based businesses are becoming a hot trend, and with the baby boomer generation...
I have had a lot of very successful small businesses – who are technically having great success selling on online – come to me and ask for advice as to why that despite this success, they are still not making money. Here is the conundrum. When you try...
I have written before about product photography ideas, including how to Up-sell More of Your Products Using Vignette-Style Photos, and How to Make a Photo Sell Your Products, but I wanted to give you an example of a photo that got me to buy. I saw...
3 Hot Pinterest Marketing Tips
June 18, 2014
Today I have 3 hot Pinterest Marketing Tips. If you’re not using Pinterest for marketing your small business, what are you waiting for? I get more traffic from Pinterest than any other social media site, and my type of business is not one you would...
Need a New Product Idea? Try Revamping an Old One
June 16, 2014
Want to know how to revamp old products? If you are looking for a new product idea, sometimes the easiest way to find it, is to take a common everyday product we all use and make it even better. One way to start is by...
Want to know how to get people to follow you on social media? Every time I visit any type of website, I often see the typical call to action, “Follow Us on Social Media“, but I often wonder, why would I? It is not enough...
I have said many times to the small businesses that I advise, why do you spend all of your time chasing new business, when you can also get repeat business from your customers. I believe most small businesses should aim for 30 to 40% of...
Small Business Tagline Ideas
June 2, 2014
Need some small business tagline ideas? It is not to be confused with a slogan, so let me start by explaining both so you can see the difference. What is a Business Slogan? Some examples of business slogans are: McDonald’s “I’m lovin’ it”. Nike’s “Just...