There appears to be no standards among e-commerce design, but I will tell you, there are certain design practices that have proven to work. It is all about usability and the user experience. If they find your ecommerce site hard to use, they will leave...
Category: My Marketing Advice
Other Places Customers Search Besides Google
May 15, 2014
Believe it or not, there are other places customers search besides Google. Trying to get your business on the first page of Google search results is a dubious task. It doesn’t help that Google keeps changing their algorithm, just when you think you’ve got a...
Where to Sell Your Eco-Friendly Products Online
April 22, 2014
In honor of Earth Day, I thought I would help out entrepreneurs and other small businesses as to where to sell your eco-friendly or green products online. In addition to on Amazon, Etsy or your own online store, there are online marketplaces that are specifically...
by Gail Oliver, Small Business Marketing Consultant Right now, every online shop I visit has the same old, broad-based categories – Mother’s Day Gifts, Grad Gifts, Easter Dresses…boring! When you have a potential buyer on your shop’s landing page, try to narrow in on their specific...
Pinterest Images Long Pins
April 7, 2014
Are you using Pinterest images long pins? I’m sure you have read many times, that some of the most repinned pins on Pinterest (say that three times) are long pins. Because Pinterest has a vertical display, long pins that take up several rows tend to...
90+ Online Selling Sites and Marketplaces
March 25, 2014
Updated for 2024. Need a comprehensive list of online selling sites and marketplaces where you can sell your handmade, print on demand or vintage products? Luckily for you, you have so many options to choose from, and you don’t have to choose just one! In...
8 Keys to a Successful Business
March 6, 2014
Here are my 8 keys to a successful business as well as the hard facts. THERE IS NO MAGIC SECRET. Anyone who tells you there is, is lying. If you expect success to come quickly and easily, you might as well stop now (but don’t)....
18 Great Marketing Ideas for Selling Online
February 12, 2014
Looking for some truly awesome marketing ideas for selling online? Whether you sell on Etsy, on Amazon, on Shopify or somewhere else online, these marketing ideas are from my 12-Month Marketing Strategy Plans for Online Shops. These detailed downloads are super easy to follow and will...
Find Out What Your Target Market Wants With Google Autocomplete
February 7, 2014
I love Google Autocomplete because it gives you so much valuable information. Not sure what Google Autocomplete is? It’s very simple. You go to do a search on Google by entering a word in the Google search box, and immediately a variety of search phrases...
How to Reengage with Customers After the Holidays
January 24, 2014
Want to know how to reengage with customers after the holidays? I recently contributed to an article, How Small Businesses Can Keep Their Brand Strong After the Holiday Rush. A lot of the article talks about using this time to stay connected with your customers, which is...