Want some other free keyword tools to use for your SEO? As you may have noticed, the Google Keywords Tool is no longer available for any business to research popular Google search words for their SEO efforts. You can only access the Google Keyword Planner if you...
Category: My Marketing Advice
How to Price a Product
September 12, 2013
Do you know how to price a product? I see so many people who under price because they think a low price sells a product. But that is the wrong strategy and you will find yourself in a business that makes no money. This Pricing...
When Pricing Products Too Low Can Actually Prevent the Sale
September 9, 2013
Did you realize that pricing products too low can actually prevent the sale? Over and over again, the most common question I get asked is how to price a product, or should be lower their prices because no one is buying. But it is not...
The dream of a lot of entrepreneurs is to set up an online shop and then hope for thousands of orders to come their way. But is that really want you want and what you can handle? Sometimes a surge in sales can actually kill...
Expensive Packaging Costs Can Kill Your Profit Margins
August 20, 2013
I was doing a consultation on a very nice online jewelry shop, and the seller was making the same mistake a lot of other small online sellers seem to do. Every item is sent to the customer in a beautiful gift box. And for...
When Google searches your online store, they search your online store categories, so it doesn’t hurt to update them from time to time, especially when it comes to seasonal shopping habits. For example, the online home goods store, Wayfair, has added two prominent shop categories,...
Are you maximizing the exposure of your business, starting with your everyday life? Once you walk out the door, you can become a walking billboard for your small business in many ways. Here are 3 good examples to try: Your Cell Phone, Laptop & Ebook...
How to Pitch Your Products to the Media
July 19, 2013
Want to know how to pitch your products to the media. I constantly have customers asking me this. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one...
Pitch Your Products to be in Holiday Gift Guides NOW
July 3, 2013
It’s that time of year for holiday gift guide pitches. Major magazines typically work about four months in advance. So in other words, right now they are planning their November issues, and a big part of any November issue is a holiday gift guide. So...
Want some awesome product photography tips with examples? When you group a variety of items together in a manner that works and compliments each other, it is called a vignette. Photos in which products are incorporated into vignettes can be highly effective for selling your...