Are you marketing to baby boomers? There are currently 80 million baby boomers in the United States alone. This is the population aged generally in their 50s and 60s who, according to MediaPost hold 70% of the US disposable income (i.e. they’ve got money to spend on stuff!)....
Category: My Marketing Advice
5 Popular Blogs That Will Mention Your Sale
June 14, 2013
Having a sale in your online shop and not sure where to promote it? There are a variety of popular blogs that have regular features, typically on Fridays, where they promote online retailers having sales. Now, I cannot guarantee they will add you to the...
National Days Marketing Ideas
June 5, 2013
by Gail Oliver, Online Marketing Consultant Yesterday on Twitter, I saw that the hash tag #NationalHugYourCatDay was trending and today I see the hash tag #NationalRunningDay is trending. So what are some national days marketing ideas that your business can take advantage of? Popularity of National Days...
Want to know the big difference between revenue and profits? Read this real case study. I was doing a consultation for an online business that appeared to be very successful, in fact, they were one of the top sellers on Etsy. But the truth was,...
Offering discounts to customers is one of the best ways to get volume orders, as well as repeat business. Here are what some top online retailers offer, that maybe you can apply to your own business. Group Discounts C Wonder is an online store that...
Popular Call to Action Examples by Online Retailers
May 21, 2013
I was noticing some very effective call to action examples by some popular online retailers. They use these tactics not only to get customers to buy, but to keep them on their site longer, get more information from them, and try to get them coming...
Do you need to understand a Direct Labor Cost Formula? Pricing is a critical component of marketing. So before you start envying the volume of unit or dollar sales another business is getting, you have to remember, selling a large quantity doesn’t always translate into...
Need some Graduation Gifts Marketing Ideas? A survey by BIGInsight showed that Americans will spend more than $4.7 billion on gifts for students graduating college or high school. The average gift price is $99.94, and they predominant give cash, cards, clothes, electronics, and gift cards. So how...
6 Mothers Day Marketing Ideas for Your Online Shop
April 29, 2013
Need some quick and easy Mothers Day marketing ideas for your online or Etsy shop? The North American Mother’s Day holiday is one of the biggest buying holidays of the year. If you have products that appeal to this target market, are you making it...
If you need a marketing plan, ideas and strategy for beauty products business, look no further! My 12-Month Marketing Plan for Beauty Products will help you indie brand get the exposure it needs to drive more traffic and customers to your business. Here is a...