Small Business Marketing Strategist
Google released new stats that might surprise you. Below are the most searched social media sites, by generation:
Therefore, make sure your business is on the social media site your target market is using the most.
Last week I wrote about Haunted Car Washes and how I thought this was a brilliant idea as Halloween experiences have become big business. Now I have a cool social media posting idea for you that is related.
If your business is looking for an interesting Instagram Story (the most popular content on Instagram) why not go and film your own experience going through a Haunted Car Wash or other local Haunted Experience in your city, post it as a story and give a shoutout to the business (meaning they might repost).
You might be thinking, “what does that have to do with my business?”, but you can make it apply.
For example, if you sell kids products you could go and film a local Halloween experience that is for kids and post it to your Stories as if you are offering an informative post for other parents in your city. The story still shows your business name and might create enough curiosity for a viewer to click over to your website.
If you’re a travel business, film a Halloween experience in a popular tourist city and post that to your stories.
If you’re a realtor, post a story of how your turned one of your open houses into a Haunted House.
Not to mention, Instagram stories like these have an excellent chance of going viral. 
Be sure to use hashtags such as #spooktacular, #halloweeniscoming, #halloweenspirit #scary #instahalloween to really get found.
Need more posting ideas? Be sure to download my 365 Social Media Ideas.
©2023 Gail Oliver. All rights reserved.
If you use Tiktok to market your small business, you know that it can be all about trends. Here are some the hottest Tiktok trends right now that your business might be able to benefit your business.
The clean girl aesthetic covers decor, fashion and beauty, and is all about minimalism and understated sophistication, along with prioritizing your self-care. Simple, neutral color palettes, pared-down style, but high quality.
The #mermaidcore trend is influenced by the release of the latest Little Mermaid film, and it has to do with fashion, jewelry and makeup involving pearls, ruffles, seashells, low-rise skirts, sequins and sparkles – all in the traditional mermaid color palette of purple, blue and green.
This trend is inspired by any magic or witchy type TV show you watched in the 90s, so it focuses on vintage stars, moon and other celestial decor.
Railscapes is a hot #decortok trend whereby houseplants line the balusters of your indoor staircase.
The dopamine #decortok trend is all about decorating with things that are fun and whimsical that gives you a rush of dopamine when you see them.
Painted bread is a popular #foodtok that is basically handmade bread, which has been decorated with floral and vine graphics using food coloring and food gel.
We’ve had hot chocolate bombs and coffee bombs, now tea bombs are the current rage, which are a mixture of tea and other botanicals inside a dissolvable sugar shell.
This retro health #foodtok is making a comeback with Tiktok users looking for recipes for cottage cheese pasta, cottage cheese ice cream and cottage cheese toast, among other things.
The vintage cakes trend has Tiktokers showcasing their over-the-top cake creations that are also ultra feminine with rows and rows of sugar pearls, an abundance of edible roses, an overload of piped icing, and just really gaudy, decadent designs.
Your #weddingtok #bridaltok trends should include custom or personalized wedding napkins that come with a cute story about the couple or special messages from the bride and groom.
Many small businesses are packing customer orders on camera, and people seem to respond to this, including their customers excited to see their own purchase getting ready for shipment.
A day in the life video follows a small business owner throughout their day so that the viewer gets some idea of all the tasks and activities involved in what they do. 
If you need more social media content ideas, be sure to download my 365 Social Media Ideas Calendar.
Also Read: 8 Instagram Reel Ideas and My Favorite Home Office Finds
©2023 Gail Oliver. All rights reserved. Hottest Tiktok Trends Right Now
I thought I would come up with some quick, all new social media ideas for April, especially if your business wants to reach your local market. You can find more ideas in my best-selling download, 365 Social Media Ideas.
While baseball’s opening day is March 30th, you can still take advantage of the interest in this topic on social media by posting a list of all of the home games in April (if you have a local team).
April is tax month in North America, so post a tax tip related to what you sell. For example, if you’re a realtor, post a tax tip for new home owners.
One of the biggest local searches is always, “What’s Open on Easter?” so post a list of what’s open in your city (i.e. banks, restaurants, etc.) and it will likely get a lot of engagement. 
Searches for various gardening topics surge in April, so post a list of what plant zone your city is in, and what grows best there.
With Earth Day on April 22nd, searches on various recycling topics hit a high. So post a list of local recycling depots in your city.
On all of your posts, always include a hashtag for your city in comments, and always have your business url on the post graphic.
Also read: What to Post to Social Media in April
©2023 Gail Oliver. All rights reserved. All New Social Media Ideas for April
If you want to engage your followers in December, try this engaging social media idea.
The key is to post timely content, and in this case, this would be year-end wrap-up lists. Then you ask followers to add their choices to the comments section.
These wrap up lists tend to be pop culture focused such as:
But you can tailor it to your industry. If you’re in the beauty biz, for example:
It also gives your brand/business an opportunity to establish some sort of authority in your industry.
For more inspiration, read my posts, What to Post to Social Media in December and 5 Etsy Shop Marketing Tips for December.
Also, be sure to download my 365 Social Media Post Ideas, newly updated for 2023!
©2022 Gail Oliver. All rights reserved. Engaging Social Media Idea for December
Need social media post ideas for your business for 2023?
I just updated my 365 Social Media Post Ideas Calendar for 2023. If you struggle with coming up with creative and engaging content to post, it can be a huge help.
The ideas are lifestyle-based as well as tailored to top searched content, but you can apply the ideas to almost any type of business, as I will show below.
This and That posts are great for engagement. For example, in December my posting calendar will say “Post a holiday movie theme This or That, such as “Elf or Home Alone?” (where followers give their response in comments). Even though it’s fun and gets people to respond, I realize it might not suit your business or brand.
However, it can inspire you to come up with something relevant to your business. For example:
It’s a great way to do research also.
Lists are always popular social media content. For example, towards the end of December, my posting calendar will say , “Post your 5 Favorite Books of the Past Year and ask followers theirs.” Again, you can tailor this to suit your business. For example:
When something is trending or happening in pop culture, people turn to social media to get answers. For example, in February my posting calendar will say, Post answers to top searched questions about BHM this month: “What does Black History month mean?”, “When was Black History month first celebrated?”, etc. Again, you can tailor this to your business. For example:
So if you struggle finding creative and interesting content to post to social media, find tons of inspiration in my download 365 Social Media Post Ideas with an idea for every day of the year!
Read more: What to Post to Social Media in December
No time to read? Try my 30-Second Posts
©2022 Gail Oliver. All rights reserved. Social Media Post Ideas for Business 2023
TikTok is becoming increasing popular with more than just the GenZ crowd. If you want to get your business noticed on TikTok, but you do not feel like doing a cutesy reel, an easy way it to use TikTok’s very popular #BookTok hashtag.
With over 80 billion views to-date, with the #BookTok hashtag you simply create a reel recommending a book and include the hashtag to get found in searches.
It doesn’t have to be a fictional book, it can be used to recommend a non-fiction book as well, so this makes it easier to find a book related to what you sell.
For example, if you’re a realtor or sell home-type goods, you could do a #BookTok for a favorite decorating book. If you sell clothing, try a #BookTok for a book about the fashion industry. If you sell kids products, create a #BookTok on your favorite kids books for Halloween.
If you do not like being seen onscreen, simply show the book cover and flip through the pages. Add a voice over about why you like the book or set the reel to music.
Give it a try and see if you can get in on this popular TikTok trend!
Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.
I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall 
”.
My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.
©2022 Gail Oliver. All rights reserved. A Quick Tip to Get Business on TikTok
Have you thought about trying an Instagram challenge contest?
I have to be honest, when I see businesses offering contests where you simply enter to win, I always think my chances are so-so, so why bother.
But, if the brand was to make the contest a challenge that I might be good at, then it might be worth my while.
For example, on your Instagram account, try running a contest whereby people have to submit an amazing fall photo from their town that you will post to your Instagram. The photo that gets the most likes, wins.
It works out well for you, because it is a chance for one of your posts to get a lot of likes.
The great thing about fall is that it offers so many opportunities, from seasonal trends like pumpkin spice to Back to School to Halloween to Thanksgiving. Think of a challenge for all of them!
Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.
I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall ”.
My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.
©2022 Gail Oliver. All rights reserved. Instagram Challenge Idea.
In your Instagram caption, always include similar information that you have in your Instagram bio. This could be a short blurb about your business, a repeat of your Instagram handle and a call to action.
For example, in my captions I always put:
📣 If you have a small business, my blog is a must-read @attention.getting or visit https://attention-getting.com.
This way people who find your post by searching on a hashtag will quickly learn what you do without having to click over to your bio.
Please visit my Shopify and Etsy stores to see my small business marketing products and services. Feel free to also ask me a question at attentiongetting@gmail.com.
A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!
I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.
©2022 Gail Oliver. All rights reserved. What to Include in Your Instagram Captions.
Happy June! I decided to post a freebie today, 30 Social Media Posting Ideas for June. These are NOT the same ideas in my 365 Social Media Post Ideas Calendar, but some new ones I came up with, just for fun.
JUNE 1: Post a list of some of the weird national days this month, such as Old Maids Day and Ball Point Pen Day.
JUNE 2: Post 5 interesting facts about Queen Elizabeth II for the start of her #platinumjubilee today.
JUNE 3: Post a reel that transitions through the covers of your favorite #summerreads or #beachreads for #fictionfriday.
JUNE 4: Post a carousel of gifts for dad for #fatherdaygifts. Mention the businesses & they might repost. 
JUNE 5: Post #shoutouts to your favorite local farmer’s markets for #sundaymarket.
JUNE 6: Post a calming affirmation or mantra for #mondaymantra #mindfulmonday #mondaymood.
JUNE 7: Post a poll asking followers to vote for their favorite chocolate ice cream flavor from #benandjerrys or some other major ice cream brand #nationalchocolateicecreamday #tastytuesday #tuesdaytreat.
JUNE 8: Post a reel or carousel gift guide for your BFF for #bestfriendsday.
JUNE 9: Post a carousel of your favorite outdoor decor finds or pool toys #enjoysummer #summerdays.
JUNE 10: Post a list of the big movies coming out this summer for #nationalmovienight & ask followers the ones they want to see the most.
JUNE 11: Post a handmade product that you find beautiful for national #makinglifebeautifulday.
JUNE 12: Post a cool photo of a scenic spot in your town for #postcardplaces.
JUNE 13: Post your picks for #songofthesummer for #musicmonday and ask followers theirs.
JUNE 14: Post the top 5 things to do in your city for #traveltuesday and tag your city’s tourism profile.
JUNE 15: Post a photo or time lapsed video of last night’s super moon using a cool filter for #fullmoon #rosemoon #honeymoon.
JUNE 16: Post a reel of some of the cute animals that need adopting at your local shelter for #thursdayfursday.
JUNE 17: Post a photo of beautiful outdoor flowers in your city/neighborhood for #floralfridaycompetition #flowerstagram.
JUNE 18: Post a tshirt with a funny saying about dads for Father’s Day tomorrow. 
JUNE 19: Post a quote from Abraham Lincoln on the ending of slavery for #Juneteeth.
JUNE 20: Post your #summerbucketlist and ask followers what is on theirs.
JUNE 21: Post a fast transition #reel of all of your new products or services for #newreleasetuesday.
JUNE 22: Post a #summergiveaway for the start of summer today #winitwednesday.
JUNE 23: Post a photo of a pink door or house in your neighborhood or town for #nationalpinkday.
JUNE 24: Post a reel of your dog running around your office or workspace for #takeyourdogtoworkday. 
JUNE 25: Post a #shoutout to your favorite local bakery for #saturdaysweets #smallbusinesssaturday #shoutoutsaturday.
JUNE 26: Post 5 ways to spend a relaxing Sunday and ask followers to vote on their favorite #sundayreset #weekendvibes.
JUNE 27: Post your favorite male tennis star for the start of #Wimbledon today and #mancrushmonday #mcm.
JUNE 28: Post a photo of your favorite summer cocktail for #tuesdayboozeday #summercocktail.
JUNE 29: Post your favorite 5-minute #summerworkout and ask followers theirs for #workoutwednesday.
JUNE 30: Post a favorite social media tip for #socialmediaday (maybe give a #shoutout to my 365 Social Media Post Ideas Calendar).
One of the best ways to drive endless, free and qualified traffic to your business is through a blog. If done correctly, over time, one blog post can bring anywhere from 2,000 to 20,000 visits a month. And SEO has proven to convert the highest into sales, more so than email, advertising or social media. I offer a blog writing service if interested!
Read more advice on my blog.
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©2022 Gail Oliver. All rights reserved. Social Media Posting Ideas June
I'm Gail Oliver and since 2012 I have advised thousands of small businesses and I can help yours too! Feel free to contact me at attentiongetting@gmail.com with a question!
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