Category: Trends (Page 1 of 2)

Google Search Trends

November 27, 2024 / Gail Oliver, Online Small Business Consultant / 0 Comments

I want to alert you to a new section on my blog called Google Trends, On this page are the top trending searches for the month, but there are so many ways in which this information can help your small business.

I will give you one example for today.

A top search yesterday was for “What time do stores open on Black Friday?”. Therefore, if you regularly email your customers, this is a great opportunity to answer this question for them, and at the same time, mention any sales you are having. I guarantee you will get a much better open rate.

For example, your email headline would read:

🛍️ 🎅 Opening hours for all major malls in Boston on Black Friday…

Now, this is definitely more for a business with local customers, but there were other searches that could work for an email blast, such as “Best Charities to Donate to this Year” for Giving Tuesday coming up next week.

I will have more ideas on how to use Google Trends to help your small business in future posts.

The Latest Google Trends Provide a Lot of Business Inspiration

August 27, 2024 / Gail Oliver, Online Small Business Consultant

I follow Google search trends regularly, so I pulled out several that to me, might give a small business a new idea for a product or service. Here are some interesting breakout searches I found in the last month:

Best Online Side Hustles for Teachers

August 17, 2022 / Gail Oliver, Online Small Business Consultant

Are you a teacher looking to make more money in your spare time? One of the best side hustles is to sell Study Guides as digital downloads.

You could also sell lesson plans, practice tests, and other educational materials as long as they are your own original content.

For example, there are two shops on Etsy making thousands of dollars a month selling their study notes from nursing college: Nurse in the Making and RNExplained.

Their study note products range in price anywhere from $50 to over $200, and they are getting it!

What seems to be resonating with buyers is the realistic handwritten, note-like layout that they use. Being a teacher, I’m sure you have study notes like this.

Keep reading and I’ll tell you what and how to sell them, but here are some ways to package them:

Educational Downloads for Teachers to Sell

Click to download on Etsy

Below are some of the most searched educational materials:

Study Notes for Students in Teacher’s College
Home Schooling Lesson Plans
Preschool Lesson Plans
Math Practice Tests for GED
Math Games
Math Activities for Preschoolers
Middle School Math Worksheets
Elementary School English Worksheets
High School Classroom PowerPoint Slides
High School Art Curriculum
Essay Writing Worksheets

→ By the way teachers, check out my downloads for your classroom at OurBestLaidPlans.

Educational Products That Are Trending

Nursing Study Notes on Etsy

You can also look at Google Trends to see the type of educational materials people are looking for. For example, this past week these were top searches, and all of these could be How-To Guides you could quickly draw up:

How to Teach Phonics?
How to Teach Reading Comprehension?
How to Teach Sight Words?
How to Teach Phonemic Awareness?
How to Teach Prosody in Reading?

How and Where to Sell

If you wish to sell your study notes and lesson plans digitally all you have to do is scan your notes and turn them into a PDF for customers to download, and then sell on:

Etsy
Gumroad
Teachers Pay Teachers

Click to download on Etsy

If you also wish to sell them in printed form, you can do this through a print fulfilment company like Printify, where they will handle everything, even the shipping. But you still need a storefront like Etsy or Gumroad.

If you have no idea how to start your side hustle, I highly recommend downloading my best-selling How to Start a Small Business Planner.

It will help you easily get your business quickly up and running with step-by-step planning pages and checklists with everything you need to do. It even includes a hyperlinked list of print fulfillment companies and an Etsy set up checklist saving you valuable time.

The possibilities are endless, and you likely already have the materials. If you have certain knowledge, study or learning tips that work, why not sell them!

Decorate Your Classroom with Printables!

Check out my downloads below for your classroom at OurBestLaidPlans.

Click to download on Etsy

About Me

Click to download on Etsy

With 20+ years in marketing, my advice has appeared in publications from the New York Times to Success Magazine. My blog was chosen by AmericanExpress Open Forum (the people behind Small Business Saturday) as one of their “Top 10 Small Business Blogs“. I am also a contributor at Business2Community.com and a Small Business Expert at SheKnows.com, the #1 Women’s Lifestyle website.

SEO Tips from the Week’s Top Google Searches

June 20, 2022 / Gail Oliver, Online Small Business Consultant

If you need some SEO Tips related to Top Google Searches, one thing I do is regularly scan Google Trends reports. I’m always interested in how people are searching so I can tailor my own SEO to take advantage. seo tips top google searches

It doesn’t matter what type of small business you are, you can tailor the SEO of the products and services you sell AND/OR tailor the title of your business’ blog posts to take advantage of these searches and drive more traffic.

Here’s What to Do

For example, if you’re a realtor with a company blog, you could optimize a blog post for one of the top searches below, such as, “Local Fathers Day Restaurant Specials“. This will drive a lot of local traffic to your blog, who will then end up seeing your business and listings.

Plus, you can update the blog post year after year, and if the post becomes popular enough, you could even charge an ad fee to restaurants to be mentioned. Now it’s making money for you as well!

Top Father’s Day Searches This Week

Today’s Google Trends report gave the top Father’s Day searches from the past week, and, again, these searches can be used for most types of small businesses.

For example, people tend to always search the basics:

When is Father’s Day 2022?
What to get dad for Father’s Day?
What to write in a Father’s Day card?
What is Father’s Day?
Where to go for Father’s Day?
Fathers day jokes
Fathers day poems from wife

Then they will search for gift ideas:

Father’s Day gift for grandpa
Father’s Day gift for son
Father’s Day gift for expecting fathers
Father’s Day gift for husband
Father’s Day gift for step dad
Last minute Father’s Day gift ideas

They will also get very specific to the “type” of dad:

Gifts for dads who like yard work
Gifts for dads who like cars
Gifts for dads who like to cook
Gifts for dads who like to build
Gifts for dads who like bourbon

Other things people will search:

Fathers day events near me
Fathers day brunch near me
Fathers day restaurant specials near me
Fathers day reservations

There will always be parallels between these searches and other big shopping occasions, like Mother’s Day, Christmas, Valentine’s Day, etc, so try to optimize for these searches at those times of years as well.

Need Someone to Write Your Blog?

I do write SEO-optimized blog posts relevant to what you sell. Hopefully, even one optimized post will bring you free, qualified and endless traffic for years to come!

Need business or marketing Advice?

Please visit my Shopify and Etsy stores to see my small business marketing products and services.

You can also ask me a question at attentiongetting@gmail.com, follow me on Instagram for additional tips and learn more about me here.

Top August Sales Opportunities

July 31, 2018 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, E-commerce Marketing Consultant

If you thought your sales were slow in July, relax, August is here and presenting your store with quite a few sales opportunities before the big holiday buying season starts in October.

OnlineShopLove.com

MY ETSY STORE

MY SELZ STORE

Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?

September 18, 2014 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, Small Business Marketing Consultant

As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know that it would set off a seasonal flavor marketing trend. As you can see from the article featured in the photo below on People.com, the release of pumpkin spice products, for a limited time each fall, is a hot trend other companies are starting to cash in on.

All Types of Pumpkin Spice Products

From vodka to hummus to chewing gum to yogurt, it seems like every food company, drink company and fast food restaurant has some sort of pumpkin spice product.

This hot trend doesn’t just have to be for food products. Candles, home fragrance sprays, makeup products, lip balms, body washes, hand lotions, even dog biscuits all have pumpkin spice offerings. Last week, just as a joke, someone even circulated a photo of a Durex pumpkin spice condom on social media (it doesn’t really exist but it shows you how hot a topic it is).

Do These Pumpkin Spice Products Sell?

You are probably wondering the business logic behind this trend, in that do these products sell well? The lattes do. Starbucks has sold over 200 million pumpkin spice lattes in 11 years and even moved the release date up to August 26th this year. As for the other products shown here, it doesn’t really matter. More than likely, these products were conceived to get into seasonal editorial, such as the article above.

These products will also get circulated on social media because it is a timely topic everyone is talking about with #PumpkinSpiceLatte and #PumpkinEverything trending on Twitter and Instagram. So in other words, at very least, it results in publicity.

Are you planning to try any of these products or offer some of your own, even if just for a limited time? I know if EOS came up with a pumpkin spice lip balm, I probably would buy a few.

What seasonal flavor trend do you think will be dominating products next month? My bet is on candy cane.

ATTENTION GETTING ON ETSY

Google Trends for Search 2022

October 20, 2013 / Gail Oliver, Online Small Business Consultant

Do you use Google Trends for search 2022 data? You should because it is a valuable tool for your small business.

Google Trends will tell you the top searches of the day, and you can use this for content for your blog posts and social media posts.

For example, below is actual data from Google Trends for January 2022. But you will see that a lot of these searches will likely be the same next January. Therefore, you can use this valuable date year after year:

Top Google Trends New Years Resolutions

“Journaling”
“Quit Smoking”
“Save Money”
“Habit Tracker”

Top Google Trends Types of New Year’s Resolutions

Financial new year’s resolutions
Healthy new year’s resolutions
Professional new year’s resolutions
Work new year’s resolutions
Team building new year’s resolutions

Top Google Trends for Search 2022 for Journaling

Journaling for mental health
Journaling for anxiety
Journaling for depression
Journaling for stress relief
Journaling for people with autism

Top Google Trends for Search 2022 for Fitness

bicycle crunches
russian twist
free workout plans
free exercise apps
indoor rower

Be Sure to Also Check Out

Is Your Online Shop Taking Advantage of the Summer Rush?

June 10, 2013 / Gail Oliver, Online Small Business Consultant

How are your online summer sales?

When looking at the top retailers online, I noticed one reoccurring theme that you may want to add to your shop – and it is “Summer“. Every major store right now is promoting summer items, sales, and more, and you should jump on board as well.

Most Popular Summer Headlines

This is a way to connect with visitors to your shop as to what their needs are right now. It is also an opportunity to get into editorial (more immediate media like blogs and newspapers) as these are the types of articles they are writing about, not to mention capitalizing on any trending summer hash tags or themes on social media.

Even looking at the HARO (Help a Reporter Out) requests today, I saw the summer themes consistently popping up in editorial requests:

Looking for Five Great Travel Products
Makeup tips for an Outdoor Wedding
Beach Makeup Tips
Keeping Your Party Business Afloat This Summer
Products to Turn Your Home into a Relaxing Seaside Retreat
Adorable Swimsuits for Little Girls
Best Beach Bags for Summer
Family Vacation Saving Tips

So take a look at your shop and see if you can categorize your products into one of these summer trends, to take advantage of the next several weeks of seasonal buying habits.

Other Summer Trends

Fourth of July
Vacations
Festivals
Beach
Fireworks
Barbecues
End of School
Weddings
Swimsuits

Exploit the summer trend by offering your own summer sale, change-up your landing page with a summer theme, bring to the forefront items that are in this vein, and tailor your social media postings to fall in line with the trend as well.

FINAL WORD: It is important to make sure that your online store is always in step with what buyers’ current needs are to avoid seasonal slowdowns. Marketing is all about taking advantage of the latest opportunities and finding a way to apply them to your business.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

Popular Call to Action Examples by Online Retailers

May 21, 2013 / Gail Oliver, Online Small Business Consultant

I was noticing some very effective call to action examples by some popular online retailers. They use these tactics not only to get customers to buy, but to keep them on their site longer, get more information from them, and try to get them coming back.

Here are some tactics the top online retailers use that you may want to consider implementing on your site.

Tactics to Upsell More Products

Along the bottom of a product page, you will see retailers use headings such as:

Related Searches
Customers Who Bought This Also Purchased
Customers Who Viewed This Also Viewed
You May Also Like
Complete the Look (show more product photos)
Also in this Collection
Add to Wish List
Favorite ♥
Your Recent History
Top Rated
Email to a Friend
Buy any 2 for $25
New Arrivals

Tactics to Get Customers’ Information

On the home or landing page, online retailers will use these tactics:

Email Sign-up
Exclusive Offers
Enter our Contest to Win!
Need Help? Live Chat
Give Us Feedback
Write a Review
Join our Points Program
Invite friends get $15

Tactics to Get Customers to Buy Today

The home page also typically features sales or other incentives to buy now:

Today’s is 10% off Tuesday
New Reductions
Free Shipping Today Only
Back in Stock (making it sound like it sells out fast)
Ending Soon

Tactics to Encourage Social Media Participation

Getting potential customers to either follow you or promote you on social media:

Connect with Us (list all the social media icons)
Share
Tell your Friends on Facebook (the Facebook post box is right there)
Pin It ! (not the regular Pin It icon, but their own neon version with an arrow)
View our Most Popular Pins
View Instagram Pics
Submit an Instagram Pic
Download our iPhone app

Tactics to Keep Customers on Their Site

Online stores are becoming content driven, with blogs and other information that will facilitate the buying decision:

Get Inspired with These Ideas!
Our Designers Favorite Picks
Gift Guide
Upcoming Events
Stylebooks / Cookbooks
Our Story

About Me

New Product Ideas: Ways to Find Inspiration for

April 16, 2013 / Gail Oliver, Online Small Business Consultant

Looking for new product ideas? Everyone wants to come up with that next great product. So how do you find the innovator in you and either start or identify that next big trend? Try these tips to get inspired.

Find Inspiration in Commercial Establishments

I’m sure you have noticed the huge “chalkboard trend” the last few years, whether it is in home decor products or wedding products or graphic design, do you wonder how it got started? Think of the proliferation of Starbucks and other coffee shops and how they turned their everyday chalkboard menus into works of art. The same trend is now with subway or transit signs. You’ve looked at these signs for years, but suddenly they have become decor chic.

Was it Starbucks Menu Boards that Launched the Current Chalkboard Trend?

So go to the downtown core of your city and check out:

restaurants
retail shops
coffee shops
churches
museums
libraries
historical buildings

and really look at everything. From the art on the walls to signage to light fixtures to packaging – try to note interesting design details and how you can apply to the types of products you create.

Find Inspiration in other Eras

Another big product of the last few years has been the slogan, “Keep Calm and Carry On“, a propaganda poster made by the British government in 1939 during the start of the Second World War. People love inspirational sayings and slogans, so when a British bookstore rediscovered this poster back in 2000, it launched a whole slew of products and reworkings of the slogan itself.

So go to a library or bookstore and pull out every pictorial book you can on every decade and really study the photos.
Ask to look in your parents or grand parents’ attics (or just look around their homes) to see memorabilia from their era.
Take a look at their old photo albums, even their wedding album.
Watch movies and television shows from other decades, but with an eye for detail. Don’t focus on the story, but instead look at the set design, the wardrobe, and see what can inspire you.

Find Inspiration in Currently Popular Products

A lot of inspiration can come from creating products as add-ons to currently top selling products. iPhone cases came about because of the popularity of the iPhone and now there are over 160,000 iPhone cases listed on Etsy alone.

All the different accessory products for the iPhone

Take a journey over to Amazon.com and see what the most popular products are in any category – from food to baby to beauty to jewelry to gadgets – and see if you can find inspiration for a complimentary product for one of these top sellers. You now have a huge market to sell to.

See What People are Asking

If you go to Google and in the search box type “Where Can I Find...” or “How Do I….” and other types of open ended questions, you will get ideas for product that people want, but might not exist.

The number one reason people develop a product is to solve a problem, so find out what problems people are searching to solve.

Sometimes all you have to do is stop and look around you to get inspiration. There are obviously many more ways to get inspired, these are just a few to get you started.

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TOP PRODUCT SEARCHES

TOP SERVICES SEARCHES

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Educational Downloads for Teachers to Sell

Educational Products That Are Trending

How and Where to Sell

About Me

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Here’s What to Do

Top Father’s Day Searches This Week

Need Someone to Write Your Blog?

Need business or marketing Advice?

More SEO Articles

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Top Back to School Searches

Top Dorm Decor Searches

Top Fall Product Searches

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All Types of Pumpkin Spice Products

Do These Pumpkin Spice Products Sell?

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Top Google Trends New Years Resolutions

Top Google Trends Questions on New Year’s Resolutions

Top Google Trends Types of New Year’s Resolutions

Top Google Trends for Search 2022 for Journaling

Top Google Trends Searches 2022 for Organizing

Top Google Trends Searches 2022 for Exercise Questions

Top Google Trends Searches 2022 for “How to Make Healthy” Questions

Top Google Trends for Search 2022 for Fitness

Top Searches 2022 for Wedding Rings

Top Workout Trend Searches

Top Snow Related Google Searches

More Google Trends Articles

Be Sure to Also Check Out

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About Me

More Marketing Articles

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Tactics to Upsell More Products

Tactics to Get Customers’ Information

Tactics to Get Customers to Buy Today

Tactics to Encourage Social Media Participation

Tactics to Keep Customers on Their Site

About Me

More Articles

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Find Inspiration in Commercial Establishments

Find Inspiration in other Eras

Find Inspiration in Currently Popular Products

See What People are Asking

More Product Idea Articles:

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