Recently, while visiting a very busy coffee shop, I noticed a large wall map highlighting other local businesses of interest. I also noticed a sign in the corner that said “Want your business here? Ad space is just $100 a month”. With over 30 businesses...
If your business isn’t gaining the traction you hoped for, the issue might not be what you’re selling—but who you’re trying to sell it to. Aiming too broadly can dilute your message and make it harder to stand out. The solution? Zero in on a...
Etsy sellers often ask me if having thousands of listings in their shop is a smart strategy. My answer? It depends. Here’s why: Let’s say your shop has 5,000 items listed—but only 1,000 of them are actually selling. That leaves 4,000 listings that aren’t bringing...
Mother’s Day may have just passed, but it remains a massive business opportunity year after year—whether you sell products or services. Based on this year’s Google search trends, I’ve spotted some interesting marketing insights that could inspire stronger campaigns for next year. Mother’s Day Experiences...
Brilliant St. Patrick’s Day Marketing Idea
February 28, 2025
Today I received a promotional email from a clothing company and the email headline read, “🍀 Get Ready for St. Patty’s Day 🍀” and it was a link to all of their clothing items in the color green. I thought it was brilliant, especially 3...
Want to improve the SEO & marketing of your small business? It all begins with one of the most overlooked yet powerful tools: your website’s title tag. SEO (Search Engine Optimization) is essential for driving traffic and visibility, but hiring professional SEO services can be...
Free Influencers for Your Small Business
January 14, 2025
I know so much gets made of these so-called social media influencers, people who will take thousands of dollars from you for a mere mention of your product. Most people I know who have tried them, saw no increase in sales. But did you know...
Google Search Trends
November 27, 2024
I want to alert you to a new section on my blog called Google Trends, On this page are the top trending searches for the month, but there are so many ways in which this information can help your small business. I will give you...
3 Key Tips for a Successful Resume in 2025
October 28, 2024
A few years ago, I was a bit surprised when some of my small business clients started asking if I could help craft compelling résumés—for themselves or a family member. Essentially, they were asking me to market them to potential employers. Given my background in...
15 Best Small Business Ideas for 2025
October 8, 2024
Welcome to my Best Small Business Ideas – 2025 Edition! Since 2012, I’ve helped thousands of aspiring entrepreneurs start and grow their own businesses, and I’m here to help you do the same. Before You Start Reading! Be sure to download my best-selling, 35-page Starting...