Want some freebies for your online store? A lot of larger companies are stepping up to help out online sellers due to the pandemic. Here are some to consider: USA Today has a Support Local Business website that you can add your business to. Google advertisers will...
How to Keep Sales Going During COVID-19 Pandemic
March 25, 2020
by Gail Oliver, Online Marketing Consultant The shutting down of businesses due to the Corona virus outbreak obviously has a trickle down effect. If your buyers are not working, then non-essential purchases are typically the first things they have to stop buying. Therefore, if you...
How COVID Will Likely Change Life and Business
March 18, 2020
by Gail Oliver, Online Marketing Consultant Whenever a crisis impacts the world, much like the coronavirus is doing, life and business will inevitably change. For example, after 9/11 airport security screening changed enormously. We will likely see the same impact now after the coronavirus, but...
Proven Ways to Drive More Traffic to Your Ecommerce Site
March 12, 2020
One of the most proven ways to drive more traffic to your ecommerce site or website in general is to add a blog. Websites with a Blog Tend to Have 434% More Indexed Pages in Google Why? The more content you give for Google and...
8 Upcoming Opportunities to Promote Your Business for Free
March 10, 2020
by Gail Oliver, Online Marketing Consultant Want to get some free publicity for your business? Below are 8 great opportunities, but you do have to pitch them a story idea now due to lead times. Blogs and local media are your best bests. April Publicity...
How Gender Neutrality Will Impact Your Online Store
March 2, 2020
by Gail Oliver, Online Marketing Consultant When I consult for an online store selling kids or baby products, one thing I typically tell them is that buyers predominantly use gender in their product searches. However, this appears to be changing and you need to know...
Etsy’s New Offsite Ads Policy
February 27, 2020
I consult for a lot of Etsy shops and have been asked about Etsy’s new offsite ads policy that was announced yesterday. Here is what it is a nutshell, because a lot of people have not been explaining it correctly. If you go over to...
The Best Day to Sell Online
February 20, 2020
According to a new study, Tuesday is the best selling day of the week with the highest online sales conversion rate (2.5%), followed by Monday (2.25%). The overall average conversion rate of 2.2% drops as the week progresses, falling to 2.1% on the weekend. ...
Huge Sales Opportunity for Your Online Shop This Week
February 17, 2020
by Gail Oliver, Online Marketing Consultant Now that Valentine’s Day is over, if things are slow in your online shop, there is another huge gift buying opportunity that you can take advantage of. In the last 4 days searches for “employee appreciation gifts” has spiked....
This is the Average Sales Conversion Rate for E-Commerce
February 7, 2020
HubSpot indicates that the average e-commerce industry conversion rate is 2.04%. If your business is not getting this, it could be a variety of factors, and it might be an easy fix. Order my phone consultation and I can quickly determine why your conversion rate...
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