by Gail Oliver, Online Marketing Consultant Did you realize that 2018 is the Year of the Dog, according to the Chinese New Year, which starts February 16th. So, if you sell dog products – or even products that feature dogs such as throw pillows, t-shirts,...
How to Start an Online Business
September 18, 2017
Want to quickly and easily start an online business? Luckily for you, there are a wide range of options. Back in 2000, when I wanted to start selling a book I wrote online, it was very difficult. The only marketplace was Amazon, and I did...
Back to School Marketing Ideas
August 15, 2017
These creative Back to School marketing ideas will help your small business get a jump on things, as promotion always starts as early as late July. Back to School Marketing Idea #1: If you sell home décor items: Move all affordable decor items (typically under $50),...
Coffee Shop Marketing Strategy Plan
July 12, 2017
Do you own a coffee shop and are wondering how to drive more traffic to it? I have just the solution? My 12-Month Coffee Shop Marketing Strategy Plan gives you easy tactics to follow for each month of the year. Below I cover January so you can...
Not Making Sales? Time for a Marketing Checkup
June 27, 2017
Have sales at your business stalled? Then maybe it’s time for a marketing checkup. SEO When was the last time you updated your keywords and search phrases? The way people search is always changing, particularly since a lot of people are now speaking their searches...
6 Killer Marketing Ideas for Your Lularoe Business
June 6, 2017
by Gail Oliver, Online Marketing Consultant Lularoe is a direct sales clothing brand that has become a billion dollar business in just 5 years, selling their vibrant fashions through home based consultants. Direct sales businesses can be lucrative, but it can take time. So here are 6 killer...
How to Create Products Editors Love
May 30, 2017
I have always recommended to my clients to come up with at least one product that is trendy, unconventional or whimsical in nature because these are the types of products that blog and magazine editors love. This product acts like a lure for your...
by Gail Oliver, Ecommerce Marketing Consultant If you want your online shop to succeed, you have to advertise. There is no way around it. Your competitors are advertising, so you need to as well. I am not sure why so many shops fight it when it...
My Latest Product SEO Tips
April 12, 2017
Here are some of my latest product SEO tips. When was the last time you researched how people are searching for your products? People are actually getting very specific about how they search, no longer just entering two or three keyword phrases but sometimes 5 to...
Easy Ways to Expand Your Product Line
April 4, 2017
by Gail Oliver, Online Marketing Consultant Are you feeling stagnant and wondering how you can take your current design talents and use them for other products? You would surprised at how you could easily venture into other, potentially more lucrative markets. For example, let’s say...