Is your Etsy shop traffic down? Many Etsy shops come to me and wonder why their traffic and sales are down from one month to another (be sure to read about my 30-Day Etsy Success Plan below). The obvious answer is because buying patterns are not constant,...
Please Don’t Be This Type of Etsy Seller
April 9, 2018
by Gail Oliver, Online Marketing Consultant I advise a lot of online businesses – Etsy shops, Amazon sellers, independent e-commerce sites. Now, in terms of Etsy sellers, my Etsy Shop Critique is one of my best selling services. However, there are times when I feel that my...
Jewelry Business Marketing Plan PDF
March 14, 2018
Are you selling jewelry online? Then you need an easy to follow, tactical Jewelry Business Marketing Plan PDF with tactics for every month of the year. I created just that with my best-selling 12-Month Jewelry Marketing Plan. Below is the plan for January so you...
The Biggest Mistake Etsy Shops Make
March 1, 2018
by Gail Oliver, Online Marketing Consultant One of the biggest mistakes I see Etsy shops make again and again is focusing all of their marketing efforts on having their products get found by the Etsy search engine. Big, big mistake. When I consult for an...
A Simple Trick to Increase Your Online Sales Conversion Rate
February 17, 2018
by Gail Oliver, Online Marketing Consultant When you sell online you always have to deal with buyers’ apprehension to buying from you. When I do a critique of someone’s online store (Etsy, Shopify, etc) I always make sure that the shop is doing all the things that create...
Spring Publicity Opportunities for Your Etsy Shop
January 17, 2018
by Gail Oliver, Online Marketing Consultant I have spoken many times on how publicity can really drive traffic to your Etsy shop. In my February Etsy Shop Marketing Plan ($15) I give you story ideas, specific press contacts and blog leads that you should be...
How to Sell on Etsy with 22 of My Best Etsy Success Tips
December 6, 2017
UPDATED NOVEMBER 2023. Want to know how to sell successfully on Etsy? Not the basic stuff, but the best tips? I’ve been consulting for Etsy shops since 2012, (and I sell there myself) so here are just a few of my best tips. Etsy Tip...
National Day Today 2025
November 27, 2017
This national day today 2025 calendar is very helpful if you are trying to market your small business or restaurant, especially on social media. Here are some of the national days that small business owners should know about. National Day Today 2025 Calendar January National...
Etsy SEO: Etsy’s Popular Right Now Searches
November 16, 2017
by Gail Oliver, Online Marketing Consultant Are you taking advantage of Etsy’s “popular right now” search feature to help your Etsy SEO? You find these searches by simply putting your cursor in the Etsy search box and they fill down. They update daily, but it...
Cool Ideas for Holiday Gift Bundles
November 4, 2017
by Gail Oliver, Online Marketing Consultant Every Christmas you will see more and more searches for gift sets, gift bundles, gift packs, etc. So I thought I would show you some innovative ideas that will allow you to sell more products at one time and...
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