Need a more effective Black Friday Marketing Strategy? Are you personally holding off holiday purchases for Black Friday and Cyber Monday sales? Honestly, the only way I would buy anything right now from an online retailer is if they were giving me an advance Black...
Top Halloween Product Searches
October 1, 2018
by Gail Oliver, Online Marketing Consultant How big is Halloween? Well, it generated over $9 billion in revenue last year in the US alone, so pretty big. Therefore, I thought you might want to know what the 50 top Halloween product searches are that people are...
How to Quickly Add More Products in Your Online Store
September 12, 2018
Want to quickly add more listings to your online store? An easy way is to simply add listings that are SETS of products. Not perfectly matchy-matchy sets, but try coordinated sets. For example, I saw this art print set below being offered on Nordstrom where...
Christmas Product Ideas and Trends
August 27, 2018
by Gail Oliver, Attention Getting Marketing It is not too early to start thinking about the holiday buying season, and no matter what you sell, if you can incorporate at least one holiday theme product, you will open yourself up to way more sales opportunities....
How to Increase Ecommerce Holiday Sales
August 9, 2018
by Gail Oliver, Attention Getting Marketing If you haven’t started preparing for holiday sales Etsy shop owners need to get going! Increase your holiday sales with my 2019 Holiday Sales Planner for Etsy Shops. It is jam-packed with 23 pages of my tips, tricks, SEO...
Top August Sales Opportunities
July 31, 2018
by Gail Oliver, E-commerce Marketing Consultant If you thought your sales were slow in July, relax, August is here and presenting your store with quite a few sales opportunities before the big holiday buying season starts in October. Top Back to School Searches Did you...
How to Find the Right “Gift” Search Phrases
June 25, 2018
by Gail Oliver, Online Marketing Consultant You likely know that the gift market, depending on what you sell, can be a large source of your revenues. Therefore, wouldn’t it be nice to know the types of gifts and gift recipients that people are searching for that might...
Jewelry Business Marketing Plan PDF
March 14, 2018
Are you selling jewelry online? Then you need an easy to follow, tactical Jewelry Business Marketing Plan PDF with tactics for every month of the year. I created just that with my best-selling 12-Month Jewelry Marketing Plan. Below is the plan for January so you...
A Simple Trick to Increase Your Online Sales Conversion Rate
February 17, 2018
by Gail Oliver, Online Marketing Consultant When you sell online you always have to deal with buyers’ apprehension to buying from you. When I do a critique of someone’s online store (Etsy, Shopify, etc) I always make sure that the shop is doing all the things that create...
National Days 2026 Holiday Calendar
November 27, 2017
My National Days 2026 Holiday Calendar is a great way to up your marketing game. These fun and quirky holidays are highly searched on social media, which means you can take advantage to drive new traffic to your small business. National Days 2026 Holiday Calendar...