Back when I worked in marketing at a large tech firm, our CFO once asked me to write her bio for a local “Top 40 Under 40” business award. I guess it was effective because she was selected. That experience stuck with me, because today...
The Latest Google Trends Provide a Lot of Business Inspiration
August 27, 2024
I follow Google search trends regularly, so I pulled out several that to me, might give a small business a new idea for a product or service. Here are some interesting breakout searches I found in the last month: TOP PRODUCT SEARCHES Barn Jackets Denim...
Which Social Media Sites Are Right for Your Target Market
August 1, 2024
Google released new stats that might surprise you. Below are the most searched social media sites, by generation: Gen Alpha (ages 0 to 11): Instagram Gen Z (ages 12 to 27) : Pinterest Millennials (ages 28 to 43): X / Twitter Gen X (ages 44...
Did you know that “School Supplies Giveaway Near Me” is a top Google search every August? No matter what your business – be it a realtor, online store, travel agent, etc. – if you were to do a school supplies giveaway to your local community,...
My Killer Promotional Idea for June
June 4, 2024
Have you ever been in a restaurant and saw a fish bowl indicating that you simply drop your business card in to be eligible to win a free lunch? Why not approach your local retailers with this novel idea to promote your own business? For...
If you need an easy way to connect with your current customers – or an innovative lead magnet to attract new customers – a “Trends Report” is always a great marketing idea. Plus, it can help establish you as an expert in your industry. I...
Super Easy Email Marketing Idea!
April 3, 2024
Want an excuse to email your customers, but they are likely tired of just getting your sales emails? Well, in case you haven’t heard, there is a solar eclipse happening on Monday and people have a lot of questions as it’s trending like crazy on...
What is Digital Marketing
March 24, 2024
Are you a small business struggling to understand what is digital marketing and how to have a digital marketing strategy for your business? What is Digital Marketing Well, it is really quite simple. Digital Marketing consists of the following: Search Engine Optimization Social Media Marketing...
Two Marketplaces for Artisans
March 10, 2024
Looking for new places to sell online? I have two. You may or may not know that craft retailer Michaels now has an online marketplace called, MakerPlace, where small businesses can sell everything from jewelry and purses to pet products and furniture. But another interesting...
Cool Product Photography Ideas
February 21, 2024
I’ve said this many times, doing something different than your competitors is an easy way to stand out. It can be with the products themselves, or your marketing, such as your marketing copy, headlines, ads, even your photos. I saw these two product photos, one...