by Gail Oliver, Online Marketing Consultant My marketing tips for this week are focusing on the individual sections of your online shop as they are very important for SEO. However, sometimes it helps to experiment with one or two in terms of customer buying behaviors, to...
What to Post to Social Media in February
February 23, 2016
Wondering what to post to social media in February to attract more followers and keep your current followers engaged? Luckily, I have some creative ideas for you to try. These are actually new ones just for this post, but I have many more in my...
My Marketing Tips for Online Shops for the Week of January 26th – Pinterest Edition
January 26, 2016
by Gail Oliver, Online Marketing Consultant Good Tuesday everyone (“Good Tuesday” is a phrase that trends big on Twitter on Tuesdays). Here is a quick run down of what you need to think about this week to market and promote your online shop. Pinterest Trends Did...
My Marketing Tips for Your Online Shop for the Week of January 19th – Spring Publicity Edition
January 19, 2016
by Gail Oliver, Online Marketing Consultant January is in full swing, so what opportunities are there for driving traffic to your online shop this week? PR Opportunities You need to always be pitching story ideas to the media, and since blogs work about one to...
3 Marketing Resolutions for 2016 If You Sell Online
January 6, 2016
by Gail Oliver, Online Marketing Consultant Happy New Year! The start of a new year is always a good time to reevaluate how your online business did last year and what changes you need to make. One of the most common issues I find with...
My Marketing Tips for Your Online Shop for the Week of December 21st – Christmas Edition
December 21, 2015
by Gail Oliver, Online Marketing Consultant First of all I have to congratulate one of my clients, Nadine Savino, creator of The GCap, for appearing on Good Morning America this week and presenting her invention to Joy Mangano (the momtrepreneur whom the movie, Joy, is...
4 Proven Ways to Drive Traffic to Your Online Store
December 14, 2015
The #1 problem my e-commerce clients have is driving traffic to their store, particular Shopify stores as there is no marketplace structure like Etsy. So, this is why I came up with my 12-Month Marketing Strategy Plans. These printable downloads give you a one-page...
My Marketing Tips for Your Online Shop Post Black Friday
November 30, 2015
If you are looking to drive traffic and sales to your online shop, here are a few things to try this week. Marketing To Do List for December 1 to 7 Thank all customers who bought from you on Black Friday, Small Business Saturday and Cyber Monday...
9 Publicity Ideas for Your Small Business
November 12, 2015
Right now is a good time to pitch a story to your local business reporter in hopes of getting some press for your company in December and January. Even if you sell online and internationally, never discount the power of your local market. Here are some headlines...
by Gail Oliver, Online Marketing Consultant There are many reasons why Apple© is great at marketing. One thing they do is write very compelling product copy. Recently when I was on their site, I noticed a recurring theme in their descriptions. Because their products are...