by Gail Oliver, Online Marketing Consultant There is lots going on this holiday weekend, so if you wish to get your business seen on social media in the next few days, this is the type of content you need to post that will likely get share.: What...
Creative Ideas to Market and Promote Your Art
June 23, 2016
If you’re an artist, and you are looking for creative ideas to market and promote your art, here are just a few of my tactics from my 12-Month Marketing Plan for Online Art Stores. In mid December, email a winter theme story pitch idea such...
New Ideas for Product Photography
June 17, 2016
Need some new ideas for product photography! As you know high quality product images are so important when you sell online. I always recommend to clients to have at least one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce...
Why Patriotic Products Are The Current Hot Trend
June 7, 2016
by Gail Oliver, Online Marketing Consultant At the beginning of the year I told you that because this is an Olympic year, patriotic products (for every country) will sell well and are ripe for tons of press opportunities. Well now that the summer Olympics are just...
by Gail Oliver, Online Marketing Consultant Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away because costs could increase with the addition of the new products, but it is another...
The Single Most Obvious Way to Increase Your Sales
May 20, 2016
When it comes to increasing your sales, there are many options you have including spending more on marketing, adding more products, raising your prices, but the single, most obvious one is increasing your traffic. How to Increase Your Sales For example, let’s say...
by Gail Oliver, Online Marketing Consultant I often see people offering $20 necklaces for Mother’s Day and I sort of cringe. Now, I would expect a $20 necklace from my 13 year-old son for Mother’s Day, but I’m not going to buy a $20 necklace for my...
How to Create a Need for Your Products
May 3, 2016
by Gail Oliver, Online Marketing Consultant Are you effectively creating a need for your products and/or services? A good rule of thumb is to always think who, what, when, where, how, why. So who would need your product, what would they use it for, when...
My Best Tips for Finding Ideas for New Products
April 26, 2016
Today I thought I would give a couple of my best tips for finding ideas for new products. If you find that you are running out of inspiration for new products, a good way is to always look at products that are currently popular,...
Avoid These Product Copy Mistakes
April 19, 2016
Avoid these product copy mistakes! One product copy mistake that I see online shops making over and over again is really long, overly complicated descriptions. The standard format that most online shops adhere to (and that Google likes) is an opening paragraph that is descriptive, enticing and creates...