When Google searches your online store, they search your online store categories, so it doesn’t hurt to update them from time to time, especially when it comes to seasonal shopping habits. For example, the online home goods store, Wayfair, has added two prominent shop categories,...
Are you maximizing the exposure of your business, starting with your everyday life? Once you walk out the door, you can become a walking billboard for your small business in many ways. Here are 3 good examples to try: Your Cell Phone, Laptop & Ebook...
How to Pitch Your Products to the Media
July 19, 2013
Want to know how to pitch your products to the media. I constantly have customers asking me this. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one...
Instagram Feed Website Ideas. A lot of businesses will put their social media icons on their website, but usually at the bottom of the page, or they are quite small or not in a clearly visible spot. Remember, being on social media is not going...
Pitch Your Products to be in Holiday Gift Guides NOW
July 3, 2013
It’s that time of year for holiday gift guide pitches. Major magazines typically work about four months in advance. So in other words, right now they are planning their November issues, and a big part of any November issue is a holiday gift guide. So...
Want some awesome product photography tips with examples? When you group a variety of items together in a manner that works and compliments each other, it is called a vignette. Photos in which products are incorporated into vignettes can be highly effective for selling your...
Marketing for Small Business Ideas to Try
June 24, 2013
I have some Marketing for Small Business ideas that are so easy anyone can try. Start locally by Googling “new businesses” and your city. You might find that a local newspaper, magazine or blog likes to feature brand new businesses for free. Make hats...
Are you marketing to baby boomers? There are currently 80 million baby boomers in the United States alone. This is the population aged generally in their 50s and 60s who, according to MediaPost hold 70% of the US disposable income (i.e. they’ve got money to spend on stuff!)....
5 Popular Blogs That Will Mention Your Sale
June 14, 2013
Having a sale in your online shop and not sure where to promote it? There are a variety of popular blogs that have regular features, typically on Fridays, where they promote online retailers having sales. Now, I cannot guarantee they will add you to the...
Is Your Online Shop Taking Advantage of the Summer Rush?
June 10, 2013
How are your online summer sales? When looking at the top retailers online, I noticed one reoccurring theme that you may want to add to your shop – and it is “Summer“. Every major store right now is promoting summer items, sales, and more, and...
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