Do you use Google Trends for search 2022 data? You should because it is a valuable tool for your small business. Google Trends will tell you the top searches of the day, and you can use this for content for your blog posts and social...
Product Photography I Love! One King’s Lane’s Text Fly-outs
October 14, 2013
Want some awesome product photography tips? Are you using your product photos to point out or highlight unique features and/or uses for your products? It can be a really effective selling tool. Online retailer One Kings Lane is a great example of a shop that...
New Target Market Strategy for Your Small Business
October 7, 2013
Need a new target market strategy for your small business? I have helped a lot of small businesses and one thing I always encourage, is to think of all the potential markets for your products. So, if you have been predominately selling your products and...
Other Free Keyword Tools
September 23, 2013
Want some other free keyword tools to use for your SEO? As you may have noticed, the Google Keywords Tool is no longer available for any business to research popular Google search words for their SEO efforts. You can only access the Google Keyword Planner if you...
Creative Ways to Use Video to Market Your Small Business
September 19, 2013
Need Creative Ways to Use Video to Market Your Small Business? Between YouTube and Tiktok, video is a great way to sell your products. Here are some quick ideas for videos that might inspire you. Video Marketing Ideas If you are selling beauty or skin...
How to Price a Product
September 12, 2013
Do you know how to price a product? I see so many people who under price because they think a low price sells a product. But that is the wrong strategy and you will find yourself in a business that makes no money. This Pricing...
When Pricing Products Too Low Can Actually Prevent the Sale
September 9, 2013
Did you realize that pricing products too low can actually prevent the sale? Over and over again, the most common question I get asked is how to price a product, or should be lower their prices because no one is buying. But it is not...
The dream of a lot of entrepreneurs is to set up an online shop and then hope for thousands of orders to come their way. But is that really want you want and what you can handle? Sometimes a surge in sales can actually kill...
Expensive Packaging Costs Can Kill Your Profit Margins
August 20, 2013
I was doing a consultation on a very nice online jewelry shop, and the seller was making the same mistake a lot of other small online sellers seem to do. Every item is sent to the customer in a beautiful gift box. And for...
Selling Art on Etsy
August 7, 2013
Selling art on Etsy is not an easy feat, due to the fact that there is so much competition. However, my, 12-Month Marketing Plan for Art Shops will give you some very helpful tips to make your Etsy art shop a standout, get more traffic and...
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