best marketing ideas Archives - Attention Getting

Favorite Marketing Ideas

I love writing about my favorite marketing ideas.

So, I’m always on the lookout for effective marketing tactics that online stores are trying on their websites to make more sales.

Here are three good marketing ideas I found this week that you might want to try with your online store.

Favorite Marketing Idea #1: An Effective Rewards Program

Rewards programs are a great way to maintain customer loyalty, but they can also get your customers to do your marketing for you. Look at the effective way that Urban Outfitters uses their rewards program below, with points for everything from downloading the app to writing a review. I would also add points for sharing purchases on social media and referring to friends.

favorite marketing ideas

Favorite Marketing Idea #2: New Location for Email Opt-In

Are you finding that people are just not signing up for your email list? Then put the email opt-in right in with your product photos, the way Society6 does below.

favorite marketing ideas

Favorite Marketing Idea #3: Use the Sidebar on Your Blog

If you have a blog as part of your ecommerce site, you should be using your sidebar to direct customers back to the shop, the way the blog Food52 does below, especially if you focus the ad graphic on one product category and add a “SHOP NOW” button.

favorite marketing ideas

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. Learn more about my services here.

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Pinterest Trends

Did you know that Pinterest has a board that highlights the top trending searches so far for 2016? Follow it here at PinPicks: Ideas to Try in 2016. It is a great way to get inspiration for new products. Look for a surge in Pinterest searches over the next two weeks for Superbowl Food, Superbowl Snacks, Superbowl Party, Superbowl Desserts and Snack Stadium (look it up) so try and take advantage to draw interest to your shop.

Product Photography Made Easy

I mentioned Creative Market a while back on my blog and I can’t encourage you enough to check them out. One of their best deals has to be their photography layouts. For example, if you sell art or home décor and can’t afford to do a fancy vignette photo shoot, you can simply buy one of theirs and drop your products in. Check out this value pack from We Lived Happily Ever After on Creative Market with 12 stunning mockups for just $30.

Upcoming Opportunities

Historically, searches for graduation gifts gain momentum in March, increase further in April and then peak in May, which can be too late for some online shops. So start sending out emails for grad gifts to your customers starting in mid March (add a graduation cap emoji in the subject line to really get attention), and if you can prep a special product for this year’s graduates, even better.

Searches for everything prom-related (clothing, shoes, beauty, services, etc.) actually peak in February and March, so this is another category you can be promoting now.

Trending This Week

January 27 – National Chocolate Cake Day
January 28 – National Have Fun at Work Day
January 28 – #republicandebate
January 29 – National Puzzle Day
January 30 & 31 – NHL All-Star Game
January 31 – National Backward Day
January 31 – Grease: Live! on Fox
February 1 – National Freedom Day (from slavery)
February 1 – #TheBachelor
February 2 – Groundhog Day

Get My EXCLUSIVE Pinterest Tip!

I have discovered a secret about Pinterest that will get your pins seen by more Pinterest users, get more of your pins shared and drive more traffic to your shop. Simply follow me on Facebook and share this post with your followers, then email me at attentiongetting@gmail.com when you have and I will let you in on the secret!