TikTok is becoming increasing popular with more than just the GenZ crowd. If you want to get your business noticed on TikTok, but you do not feel like doing a cutesy reel, an easy way it to use TikTok’s very popular #BookTok hashtag.

With over 80 billion views to-date, with the #BookTok hashtag you simply create a reel recommending a book and include the hashtag to get found in searches.

It doesn’t have to be a fictional book, it can be used to recommend a non-fiction book as well, so this makes it easier to find a book related to what you sell.

EXAMPLE #BOOKTOK TO TRY

For example, if you’re a realtor or sell home-type goods, you could do a #BookTok for a favorite decorating book. If you sell clothing, try a #BookTok for a book about the fashion industry. If you sell kids products, create a #BookTok on your favorite kids books for Halloween.

If you do not like being seen onscreen, simply show the book cover and flip through the pages. Add a voice over about why you like the book or set the reel to music.

Give it a try and see if you can get in on this popular TikTok trend!

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