business card marketing ideas Archives

Need a few Creative Ways To Circulate Your Business Card?

A business card is still a cost-effective way to advertise your online business. Make sure the card has a design that really gets attention, your shop url is large and clearly noticeable and it is obvious what you sell.

Here are three ideas to really circulate your card to your local market:

Business Cards in Packages of Complimentary Shops

Contact five online shops that are in the same city as you, but are complimentary vendors, not competitors. Agree to include their shop’s business card in the packages you send to your customers in exchange for them doing the same for you.

Business Cards Attached to Holiday Treats

Buy a few boxes of candy canes. Attach your business card and leave on the windshield of parked cars at the mall. Or, if your town is having a Christmas parade, hand out the candy canes to bystanders watching.

Post Your Cards at Friends & Family’s Workplace

A lot of businesses have a fridge magnet made up of their business card, HOWEVER, ask friends and family to put it on the refrigerator in the lunch room of their WORK PLACE, and it will get seen by a lot more people. You could also stick the magnets on the back of washroom doors in office buildings. Most people will think you paid to put them there. Related content: 35 Free Business Card Templates

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Business card promotion is an effective marketing tactic.

The other day someone asked me if including a business card in the package they were sending to a customer was in poor taste.

Seriously? This is a person who just bought from you, why would that be in poor taste? Leaving business cards in church pews, now that is tacky. But giving a business card to a customer, that is a necessity, and if you even question that I am worried about your marketing savvy.

Business Cards Help You Get Repeat Business

When I look at the bulletin board in my kitchen, there are many business cards attached to it. The electrician who just fixed my washing machine, my car mechanic, the barbershop where my son gets his hair cut, even my next door neighbors gave me a business card with all the phone numbers I can reach them at. They are there because all these companies will be getting business from me again. You want your business card to go on the bulletin board, and it can’t if you don’t give one out.

When You Can’t Put a Label on Your Product

Why do you think there are labels in clothing? Because people forget where they buy things. The label reminds you of where you bought that sweater you really love. Unfortunately, not all products, such as jewelry for example, can have a label. So your business card acts as your label so your buyer doesn’t forget you.

Business Cards Help You Get New Business

Not only should you give out a business card, but you should give more than one. If you really like a product or shop, wouldn’t you want to tell others? If someone sees the piece a customer bought from you, wouldn’t it be great if they could give the person your card? There is absolutely nothing wrong with it, it is just good business.

I’ll give you an example. I was at someone’s house for a party and she served the most amazing cupcakes, absolutely the best I had ever had. Beside the cupcake display were these bright pink business cards of the person who made the cupcakes. I took one. I didn’t think it was tacky, I was appreciative that I know where I can get them. This business card is now also on my bulletin board.

★ THIS BLOG POST I WROTE WAS FEATURED ON NY TIMES SMALL BUSINESS BLOG IN THEIR BEST OF THE WEEK WRAP-UP.

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