I love this marketing idea Mothers Day, a co-marketing effort between 1-800-Flowers.com and Alice’s Table.
The idea is, instead of a gift, give mom an experience you can do together. So, they are offering a flower arranging online workshop that runs on select dates throughout April up to Mother’s Day weekend.
Called the Pink & Pearl Workshop, prior to the 45-minute streaming event, attendees will receive a premier selection of farm-fresh flowers, a vase, and a banana ribbon to create their floral arrangement. The cost is $72 per person, and that includes supplies.
But this idea can apply to so many other businesses.
For example, a restaurant could offer a Mother’s Day mom/child cooking class.
A fitness center could offer a Mother’s Day mom/child workout class.
The possibilities are endless because Mother’s Day is big business, with Americans spending $28 billion each year on gifts for mom.
The added benefit is that both companies are reaching new customers through their partners’ customer base.
Be sure to also read 101 Small Business Promotional Ideas.
©2022 Gail Oliver. All rights reserved.Marketing Idea Mothers Day
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