digital marketing for fashion brands Archives

Fashion Brand Marketing Ideas

Are you an indie designer trying to sell your own fashion or fashion accessories online? Maybe you sell through Etsy or Shopify or just through social media? My 12-Month Marketing Plan for Online Fashion Stores makes it super easy to master marketing and promotions and get your shop seen by shoppers!

8 Fashion Brand Marketing Ideas to Try

Create a Pinterest board called, “Cute Casual Outfits” as this phrase gets searched 5 million times a month on Pinterest, plus Pinterest boards do well in Google search results. Pin to it daily fashion mood boards that include your own designs, and make sure that pin descriptions also include the hash tag “#cutecasualoutfits”.
Explore adding your products (or even a coupon for your shop) to the monthly fashion subscription box, Wantable.
Find a muse who represents your target market, such as a local teen, a stylish friend or a popular mom who knows a lot of people in the neighborhood, give them a few of your pieces to wear in hopes they become a local “influencer” for you.
Submit an email pitch to InStyle magazine recommending one of your products for their Deals & Steals section (should be under $100).
Tweet out or post to Instagram a daily #FashionFail.
Fashion Brand Marketing Ideas
Submit a story about “How to Save Money on Your Summer Wardrobe” or another type of cost saving fashion article to money and budget type blogs, such as WISEBREAD, with a byline at the end of the article that mentions your shop name and a link to your shop.
Post a favorite outfit from a popular fashion blogger every Monday for #MondayOutfit #ootd.
Create a mystery clothing box (a huge trend this year) as a promotional idea. It can be theme-based, seasonal-based or it can feature your products that are discontinued.
Download my 12-Month Marketing Plan for Online Fashion Brands with hundreds more proven tactics to do every month of the year. It will make marketing your fashion store so easy!
Related: 101 Small Business Promotional Ideas