ecommerce marketing ideas Archives

Favorite Marketing Ideas

I love writing about my favorite marketing ideas.

So, I’m always on the lookout for effective marketing tactics that online stores are trying on their websites to make more sales.

Here are three good marketing ideas I found this week that you might want to try with your online store.

Favorite Marketing Idea #1: An Effective Rewards Program

Rewards programs are a great way to maintain customer loyalty, but they can also get your customers to do your marketing for you. Look at the effective way that Urban Outfitters uses their rewards program below, with points for everything from downloading the app to writing a review. I would also add points for sharing purchases on social media and referring to friends.

favorite marketing ideas

Favorite Marketing Idea #2: New Location for Email Opt-In

Are you finding that people are just not signing up for your email list? Then put the email opt-in right in with your product photos, the way Society6 does below.

favorite marketing ideas

Favorite Marketing Idea #3: Use the Sidebar on Your Blog

If you have a blog as part of your ecommerce site, you should be using your sidebar to direct customers back to the shop, the way the blog Food52 does below, especially if you focus the ad graphic on one product category and add a “SHOP NOW” button.

favorite marketing ideas

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. Learn more about my services here.

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Shop Sections for Top Sellers

People tend to like to buy products that they know other people have bought as it lessens the risk. Therefore, you could make it easy for customers and have sections such as:

Best Sellers
Top Sellers
Customer Favorites
Top Rated
It List
Back in Stock

Shop Sections for Sales and Promotions

If certain items in the shop are on sale, discounted, lower priced and so forth, peak their interest with shop sections such as:

On Sale
Clearance
Overstock
Closeout
Outlet
Exclusive Savings
Last Chance
Going Fast
Almost Gone
Limited Time Offer
Today’s Deals
New Markdowns
Up to 70% OFF
Under $50

Shop Sections for New Products

If your regular customers just want to see what’s new, you could do shop sections such as

What’s New
New Arrivals
Just In
New Collection
2019 Collection
Hot Trends

Shop Sections for Types of Products

Maybe you have distinct product offerings (like the unicorn example I gave above) that would do better to be broken out on their own, such as:

Ready to Ship
Organic Collection
Mix and Match
Choose Your Design
Personalized Gifts
Limited Edition
Print Sets

Shop Sections for Holiday & Seasonal

Holidays, occasions, and special events are always great as shop sections (although just temporarily) such as:

💗 Valentines Specials
🐰 Easter Decor
🍁 Fall Favorites
☃️ Winter Shop
🎁 Mothers Day Gift Guide

I love brainstorming new product ideas with clients, coming up with innovative ways to market and promote your shop as well as uncover the reasons why your sales might be slow – so book a Phone Consultation and visit my Etsy shop.