Small Business Marketing Strategist

Tag: ecommerce marketing ideas

My Favorite Marketing Ideas of the Month

Favorite Marketing Ideas

I love writing about my favorite marketing ideas.

So, I’m always on the lookout for effective marketing tactics that online stores are trying on their websites to make more sales.

Here are three good marketing ideas I found this week that you might want to try with your online store.

Favorite Marketing Idea #1: An Effective Rewards Program

Rewards programs are a great way to maintain customer loyalty, but they can also get your customers to do your marketing for you. Look at the effective way that Urban Outfitters uses their rewards program below, with points for everything from downloading the app to writing a review. I would also add points for sharing purchases on social media and referring to friends. 

favorite marketing ideas

Favorite Marketing Idea #2: New Location for Email Opt-In

Are you finding that people are just not signing up for your email list? Then put the email opt-in right in with your product photos, the way Society6 does below.

favorite marketing ideas

Favorite Marketing Idea #3: Use the Sidebar on Your Blog

If you have a blog as part of your ecommerce site, you should be using your sidebar to direct customers back to the shop, the way the blog Food52 does below, especially if you focus the ad graphic on one product category and add a “SHOP NOW” button.

favorite marketing ideas

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. Learn more about my services here

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© 2021 Gail Oliver. All right reserved. Favorite Marketing Ideas.

How to Use Your Shop Sections to Boost Sales

how to use shop sections to boost salesWant to know how to use your shop sections to boost sales?

I was advising a client the other day on the “sections” in their online shop. Sections are where you categorize your products so that customers can easily find what they are looking for in your shop.

The client had a lot of “unicorn” theme products, which is very hot right now on Etsy. They were selling so well for them that I recommended that maybe they just break these products into their own section, “🦄Everything Unicorn”. This way if this is what the customer is interested in, they can see all the products available at once and maybe they will end up buying more than one item.

So, this got me to thinking of some of my other advice when it comes to using shop sections to boost sales.

Shop Sections for Top Sellers

People tend to like to buy products that they know other people have bought as it lessens the risk. Therefore, you could make it easy for customers and have sections such as:

  • Best Sellers
  • Top Sellers
  • Customer Favorites
  • Top Rated
  • It List
  • Back in Stock
Shop Sections for Sales and Promotions

If certain items in the shop are on sale, discounted, lower priced and so forth, peak their interest with shop sections such as:

  • On Sale
  • Clearance
  • Overstock
  • Closeout
  • Outlet
  • Exclusive Savings
  • Last Chance
  • Going Fast
  • Almost Gone
  • Limited Time Offer
  • Today’s Deals
  • New Markdowns
  • Up to 70% OFF 
  • Under $50
Shop Sections for New Products

If your regular customers just want to see what’s new, you could do shop sections such as

  • What’s New
  • New Arrivals
  • Just In
  • New Collection
  • 2019 Collection
  • Hot Trends
Shop Sections for Types of Products

Maybe you have distinct product offerings (like the unicorn example I gave above) that would do better to be broken out on their own, such as:

  • Ready to Ship
  • Organic Collection
  • Mix and Match
  • Choose Your Design
  • Personalized Gifts
  • Limited Edition
  • Print Sets
Shop Sections for Holiday & Seasonal

Holidays, occasions, and special events are always great as shop sections (although just temporarily) such as:

  • 💗 Valentines Specials
  • 🐰 Easter Decor
  • 🍁 Fall Favorites
  • ☃️ Winter Shop
  • 🎁 Mothers Day Gift Guide

I love brainstorming new product ideas with clients, coming up with innovative ways to market and promote your shop as well as uncover the reasons why your sales might be slow – so book a Phone Consultation and visit my Etsy shop.

Also read: How to Sell on Etsy

© 2019 Gail Oliver. All rights reserved. How to Use Shop Sections to Boost Sales

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