ecommerce tips Archives - Attention Getting

Upcoming Sales Opportunities

Searches for dorm décor start July 5 and peak August 18.

Searches for back to school start July 14and peak August 17.

Searches for fall decor start July 21 and peak September 1.

Searches for fall fashion start July 21 and peak October 13.

Searches for winter clothing start July 21 and peak November 10.

Searches for Halloween costumes start July 28 and peak October 27.

Searches for Thanksgiving décor start August 12 and peak November 24.

Searches for Halloween decorations start August 25 and peak October 6.

Searches for winter décor start August 25 and peak December 29.

Searches for Christmas gifts start September 1 and peak December 21.

Searches for Christmas décor start September 15 and peak December 1.

Searches for toys (for Christmas) start October 6 and peak December 14.

Searches for Black Friday sales start November 3rd and will peak on November 26.

Other Things to Know This Week

These are currently the most loved items on Amazon, in beauty, fashion and home goods.

Etsy sellers can opt out of off-site ads this month.

Black Friday likely will only happen online this year (good news for online sellers).

The latest must-have feature in a face mask.

By Gail Oliver, Online Marketing Consultant

I found some really effective tactics being used at some online shops that I thought I would share, that may add value to your e-commerce site.

Make Your Email Sign Up More Attention Getting

The Palm Tree Boutique did something smart. When I land on a home page of an online shop, I typically get an annoying box asking me to sign up for their newsletter that I almost immediately click shut. But Palm Tree did something different and put up a very large photo image instead, plus offering 20%, which is quite generous. It was much more effective.

Let Customers Make Their Own Product Bundles

I love this idea by the makeup company, Benefit, of allowing customers to create their own bundle of products. The price is set at $79, but customers get to choose three products from three different options, plus they also receive free gifts. Great way to up-sell more products.

Give Previews of Your Social Media & Incentives to Follow

I have long recommended to clients to instead of just say, “follow us on social media” to give an incentive to do so, as well as a preview of what you post. The online store Furbish Studios does a nice job of both. letting people know that if they follow on Instagram they will get exclusive discounts, Furbish favorites and design inspiration.