Tag: end of year publicity opportunities

The end of the year is always a fun time for brands to try and get some free publicity for their business by predicting a trend for 2022. For example, in early December Pantone always announces their color for 2022.

Now, 1-800-flowers followed this trend and named their plant and flower for 2022. It worked, they got a mention on Apartment Therapy, House Beautiful and PureWow, to name a few.

So try it with your own business. At very least, you can use it to get local publicity or maybe go viral on social media.

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