Tag: Etsy login

A Few Highlights from My Etsy Holiday Sales Planner 2022

June 6, 2022 / Gail Oliver, Online Small Business Consultant

It’s never too soon to start planning for holiday sales! As it is the biggest selling time of the year, I have once again come out with my newly updated Etsy 2022 Holiday Sales Planner, now for the 6th year in a row. Below are a few highlights:

Holiday Decor & Entertaining

@theeverymom

In doing my product research, I was finding that holiday decor and entertaining “kits” and “sets” will be a hot item this year, with products such as Dog House Xmas Decor Kits, 12 Days of Christmas Ornaments, Holiday Mimosa Sugar Cube Kits, and Christmas Shelf Decor Sets (as in photo). I love sets, because it means you sell more products at one time to one customer.

Etsy SEO Facts

64 listings make the first page of Etsy search results for any search phrase. Of those 64 listings, 16 are usually ads. Of the remaining 48 organic (non-paid) results, you will typically see:

60% have the “Best Seller” distinction
50% are on sale
35% have the Star Seller badge
6% have the “Etsy’s Pick” distinction
4% are local sellers

All of these factors impact your listing’s ranking, just as much as keywords. Therefore, make sure to use your Best Sellers to upsell other products, as they will be the ones likely to get the most Etsy traffic. Also, if you have a product that has been given the “Etsy’s Pick” distinction, add the words “Etsy’s Pick” to the primary image to grab the attention of searchers.

Searches from Other Countries

The UK buyer is the second most popular buyer on Etsy, after the US. But spelling and terminology of certain holiday searches can be a little different. For example:

Brits search “Xmas” as often as “Christmas”.
They search “Christmas Gonk” instead of “Christmas Gnome”.
They search “presents” more so than “gifts”.
They search “baubles” more so than “ornaments”.
They search “dog jumper” instead of “dog sweater”.
They search “stocking fillers” instead of “stocking stuffers”.
They search “Happy Christmas” instead of “Merry Christmas”.
They search “Father Christmas” instead of “Santa Claus”.

Include Something Memorable in the Package

Last year I recommended including a Christmas Cookie Recipe Card in all product packages, so that when the customer pulls out the recipe card this year, they remember your store. But there are other things you can include (which you can print yourself) such as a Christmas Countdown Checklist or Letter to Santa template, or even affirmation cards for the new year, always with your branding and shop url on it.

There are 38 pages in my Etsy 2022 Holiday Sales Planner with ideas for advertising, promotions, publicity, social media, SEO, photography, and more, PLUS planner pages, PLUS my 80+ contacts for holiday gift guides, PLUS a timeline countdown of tasks to do, PLUS memorable dates, PLUS pages and pages of the top holiday searches. PLUS, I’m offering it for a super low price for the next few days.

Enjoy!

Why “Personalized Gift” is the Top Search on Etsy

December 9, 2020 / Gail Oliver, Online Small Business Consultant

Last week, the CEO of Etsy stated that “personalized gift” was the most popular search on Etsy in November, even more so than “face mask”. So why is this important to know for your business?

Customized vs Personalized

First of all, there is a difference between customized and personalized.

Customized tends to mean the customer can change the color, size, shape, material, etc. of a product.

Personalized means a product has a personal association with the customer. Maybe it has a name, initials, birthdate, birthstone, Zodiac sign, photo, a child’s drawing, special quote and so forth.

This is one of the interesting aspects of buying and selling online. It’s just not as easy to walk into a regular retail store and get a personalized item (especially for those with atypical names) as it is online. But personalization has gone so much beyond just names, as you can see from the top Google searches below.

Get More Success Tips

Also Read:

How to Get Your Etsy Shop Ready for the Big Holiday Sales Season

July 29, 2020 / Gail Oliver, Online Small Business Consultant

Is your Etsy shop ready for the big holiday sales season? If you think it’s too early, you’re wrong!

My 28-page 2020 Etsy Shop Holiday Sales Planner is out today (and it’s on sale!), and here are just a few interesting tidbits from the research portion of the planner:

Christmas Gifts for Mom is the dominant gift search, in terms of recipient.
White Elephant gifts are still the most searched type of gifts.
Due to the difficult economic situation this year, expect to see Christmas hampers rise in popularity.
Dachshund Christmas décor is a breakout search (no idea why), as are mini Christmas table trees.
One of the most popular searches every year on Etsy is advent calendars (consider making one for your own products), but since advent starts on November 29th, searches peak November 9th.
Matching holiday family pajamas, shirts and hats are always popular on Etsy, but more so this year with all the family bonding we’ve been doing. Expect matching holiday masks to be in demand.

Of course, my Holiday Planner also has a ton of my latest tips, as well as planner pages, and bonus items such as 36 days of social media posting ideas, 86 of the top holiday gift guides to submit to and a countdown to-do-list starting in August all the way up to December 29th!

Planner Pages

Holiday Product Planner Page
Holiday SEO Planner Page
Holiday SEO Worksheet
Product Photography Planner Page
Promotions Planner Page
Email Planner Page
Advertising Planner Page
Social Media Planner
Gift Guide Contacts (for 86 of the top gift guides)
Gift Guide Submission Planner
Holiday Sales Success Tracker

Latest Trends & Advice

The Hottest Holiday Products
Key Tips for Effective Holiday SEO
Effective Ideas for Holiday Product Photography
Easy Holiday Promotions
Budget Friendly Holiday Advertising Advice
Simple Holiday Email Marketing Tips
Free Holiday Gift Guide Publicity (pitches for print publications need to go out in August!)
Current Holiday Social Media Trends

Bonus Items

36 Days of Social Media Posting Ideas
August to December Timeline / To Do Checklist
Key Holiday & Search Dates
Top Holiday Product Search Phrases
Top Gift Receipt Search Phrases
Top Types of Gift Search Phrases
Top Descriptive Gift Search Phrases
Top Money Gift Search Phrases
Top Holiday Décor Search Phrases
Top Personalized Gifts Search Phrases

You can purchase my 2020 Etsy Shop Holiday Sales Planner now.

Spring Publicity Opportunities for Your Etsy Shop

January 17, 2018 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, Online Marketing Consultant

I have spoken many times on how publicity can really drive traffic to your Etsy shop. In my February Etsy Shop Marketing Plan ($15) I give you story ideas, specific press contacts and blog leads that you should be sending out this month (for editorial coming up in March/April) and one of those opportunities is Spring, just 62 days away.

Spring editorial offers you so many publicity opportunities whether you sell home décor, baby products, jewelry, fashion, skin care, even wedding items. Here are some sample headlines you can pitch to relevant blogs, if they apply to what you sell:

Spring-Inspired Home Décor Pieces Under $30
Favorite Finds to Add Farmhouse Spring Décor
Bridesmaid Dresses Perfect for a Spring Wedding
Our Favorite Baby Products for Spring 2018
Fashion Finds to Take You from Winter to Spring
10 Cool Products for Your Spring Organizing
Great Finds for a Spring-Inspired Nursery
5 Spring Beauty Must-Haves
Hot Swimsuits for Spring Break

Many blogs love Etsy products, so you can include the word “Etsy” in the pitch as well i.e. “Etsy Finds“. Always pitch a specific product, not your shop as a whole, and include a link to the listing on Etsy. Do not attach photos or anything else to the email. Keep it short, basically giving them a story idea that would incorporate your product. Keep trying. Not many pitches get accepted on the first try.

IF YOU NEED A QUICK FIX for driving traffic and sales to your Etsy shop, I highly recommend downloading my February Etsy Shop Marketing Plan as it gives you tons of actionable tactics to do this month that will get results fast!