Why Personalized Gift is a Top Search on Etsy

Last week, the CEO of Etsy stated that “personalized gift” was the most popular search on Etsy in November, even more so than “face mask”. So why is this important to know for your business?

Customized vs Personalized

First of all, there is a difference between customized and personalized.

Customized tends to mean the customer can change the color, size, shape, material, etc. of a product.

Personalized means a product has a personal association with the customer. Maybe it has a name, initials, birthdate, birthstone, Zodiac sign, photo, a child’s drawing, special quote and so forth.

This is one of the interesting aspects of buying and selling online. It’s just not as easy to walk into a regular retail store and get a personalized item (especially for those with atypical names) as it is online. But personalization has gone so much beyond just names, as you can see from the top Google searches below.

Top Personalized Gift Searches
  1. Personalized gift with pictures
  2. Personalized gift with pet pictures
  3. Personalized gift with dog pictures
  4. Personalized gift with handwriting
  5. Personalized gift with voice recording
  6. Personalized gift with names
  7. Personalized gift with bible verses
  8. Personalized gift with birthstones
  9. Personalized gift with coordinates
  10. Personalized gift with dates
  11. Personalized gift with logo
  12. Personalized gift with recipes
  13. Personalized gift with quotes
  14. Personalized gift with song lyrics
  15. Personalized gift with signature
  16. Personalized gift with sonogram
  17. Personalized gift with music
  18. Personalized gift with longitude and latitude
Top Personalized Items Searches
  1. Christmas ornaments
  2. Blankets
  3. Christmas stockings
  4. Necklaces
  5. Books
  6. Baby blankets
  7. Coffee mugs
  8. Dog collars
  9. Tshirts
  10. Childrens books
  11. Wallets
  12. Wine glasses
  13. Water bottles
  14. Cutting boards
  15. Dog tags
  16. Phone cases
  17. Door mats
  18. Rings
  19. Socks
  20. Tumblers

My Advice: With 165,000 searches each month for “gifts” compared to 135,000 searches each month for “personalized gifts” you can see the importance of offering personalization if you are in the gift market. Keep this in mind for both your SEO and product design, as well as for all the big gift buying occasions coming up, such as Valentine’s Day gifts, Graduation gifts, Mother’s Day gifts,  Father’s Day gifts and wedding gifts.

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© 2020 Gail Oliver. All rights reserved.