Small Biz Success Tips – Since 2012

Tag: free marketing ideas

A Brilliant Co-Marketing Idea

I was writing something for a restaurant in Texas called Doña Maria Dominican Cuisine and they told me something unusual. They said that people who came to their restaurant, and had never even eaten cuisine from the Dominican Republic before let alone even heard of the island, loved the food and vibe so much that they ended up booking a trip to go there.

So, I thought, if you’re a travel agent, or sell vacation real estate, maybe you should be forming a business relationship with some of your local ethnic restaurants. You recommend them, and they recommend you. It’s a win-win.

In other words, the travel agent tells their clients to visit XYZ restaurant so they can try the food before they go, and the restaurant tells customers, if they love the food, then go visit XYZ travel and book a trip to go there. Don’t you love marketing that costs you nothing!

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©2023 Gail Oliver. All rights reserved. This week’s brilliant marketing idea. 

3 Marketing Ideas To Try In November

Marketing Ideas November

Need some marketing ideas for November?

November can be one of the biggest selling times of the year for a lot of small businesses. As such, it poses a ton of opportunities for promotion.

So, here are three quick and easy marketing ideas to try in November for your small business.

1. Approach Editors About Valentine’s Gift Guides

Marketing Ideas for November

That’s right, holiday gift guides are in full swing, so if you missed out you might as well start on the next big gift buying holiday. Valentine’s Day is 11 weeks away so start emailing editors of blogs and magazines that your target market reads with possible gift guide topics that could work for what you sell. i.e. Valentine’s Gift Ideas for the Dog in Your Life, Valentine’s Gift Ideas for a Boyfriend of 2 Months, Valentine’s Gift Ideas for Kids, etc.

2. Comment on Thanksgiving Posts

Marketing Ideas for November

As long as your avatar and user name denotes your business, commenting on social media posts is free advertising for you. Over the next two days comment on as many Thanksgiving recipe pins you can find, because that is what people will be looking at.

3. Approach a Local Shop

Marketing Ideas for November

Small local shops are always looking for opportunities to bring more shoppers into their store, especially during holiday shopping season. Approach a store that compliments (but doesn’t compete with) what you sell and see if they will let you set up a special table just for your products. You will handle all transactions, giving them a 10% cut at the end of the day. The additional benefit for them is that you will bring all of your friends, family and customers to their shop that day. Plus, they have something to promote, “Special Vendor in the Shop Today!“.

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About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

© 2013 Gail Oliver. All rights reserved. Marketing Ideas for November.